Personal Training Director

Crunch Fitness•Rockford, IL

1d•Onsite

About The Position

The Personal Training Director is the business owner of the Personal Training department at one assigned club location and is accountable for its performance, profitability, and member experience. The role leads by example, serves as the location’s fitness expert, builds and retains a qualified training team, maintains staffing capacity to meet member demand, and delivers departmental targets for revenue, new-client enrollment, retention, and client results. The Director also personally provides qualifying Personal Training sessions and maintains an active client base. The position is the first line of resolution for most departmental business, operational, staffing, and performance matters. When the department is understaffed, the Director maintains service levels and session delivery while prioritizing recruitment. Matters requiring Human Resources, Legal, Regional Director of Fitness, or other designated leadership involvement must be escalated. The role leads the Personal Training department at a single club location and manages or provides leadership oversight to Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers. The Director owns revenue and profitability goals; recruits, develops, and coaches staff; oversees staffing schedules, payroll accuracy, wage-and-hour compliance, qualifications, and onboarding; and ensures appropriate use of company technology, reporting, and data-security systems. The role promotes professional, results-driven training, client documentation, retention, monthly results reviews, and accurate collections and billing. It also drives approved retail and supplementation sales and supports local marketing and member-engagement activities. This is an exempt position based at a single assigned club. It requires a significant time commitment, regular presence on the training floor during peak member hours, and regular evenings, weekends, and extended hours as business needs require. Occasional travel for company meetings, training, regional events, and new-club support may be required.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED.
Current nationally accredited Personal Training certification, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current CPR and AED certification.
Ability to regularly demonstrate, instruct, and physically participate in fitness activities and techniques while servicing Personal Training sessions.
Ability to regularly lift up to 50 pounds and stand, walk, bend, and kneel, including remaining on the training floor for extended periods.
Ability to work regular evenings, weekends, and extended hours as business needs require.

Nice To Haves

Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role.
Bachelor’s degree.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain accurate trainer headcount and capacity against the approved staffing plan and meet member demand, service levels, and revenue goals.
Hold regular individual and team meetings to review performance and provide direction, motivation, and coaching.
Build employee engagement, reduce turnover, and develop talent for advancement within the Personal Training organization.
Administer coaching and discipline in coordination with the Regional Director of Fitness, escalating matters that exceed the role’s authority.
Own Personal Training revenue performance and contribute to the profitability of the assigned location.
Drive monthly, quarterly, and annual revenue objectives and establish goals for the department and individual team members.
Train staff in sales techniques, referrals, prospecting, and conversion.
Meet CrunchONE Kickoff attachment, completion, and conversion targets and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active client base.
Support local marketing, member-engagement events, and content for company-approved social media platforms.
Maintain complete and accurate employment documentation, time records, payroll, and required compliance reviews.
Manage staffing schedules and labor costs within assigned Personal Training margins.
Ensure staff maintain required certifications and qualifications, including current CPR and AED credentials, and track credentials in company systems.
Ensure staff complete required onboarding through company-designated platforms.
Maintain and ensure proper use of company systems, protect data and system access, and complete required audits.
Use technology and reporting tools, including Power BI dashboards, to monitor performance, identify at-risk clients, and inform business decisions.
Coach trainers to deliver professional, results-driven service and uphold training standards.
Ensure clients receive required documentation, program and meal-plan records, monthly results reviews, and ongoing accountability.
Identify and manage at-risk clients and support retention and client-lifespan targets.
Ensure collections and billing practices are accurate and comply with company policy and client authorization.
Prevent, identify, and promptly report suspected record falsification, theft, or other loss-prevention concerns, escalating as required.
Drive retail and supplementation sales in accordance with company-established targets.