Personal Training Director

Crunch Fitness - Fitness Ventures LLC•Lancaster, CA

20h•$19 - $55•Onsite

About The Position

The Personal Training Director is the business owner of the Personal Training department at one assigned club location and is accountable for its performance, profitability, and member experience. The Director leads by example, upholds Company standards, serves as the location’s fitness expertise point of reference, and recruits, develops, and retains a high-quality training team. The role maintains trainer headcount and capacity to meet member demand and is accountable for revenue, new-client enrollment, client retention, and client results. The Director also personally services qualifying Personal Training sessions and maintains an active client base. The position is the first line of resolution for most business, operational, staffing, and performance matters within the department. It leads or oversees Personal Training Directors in Training, Elite Trainers, Master Trainers, and Personal Trainers. Matters requiring Human Resources, Legal, Regional Director of Fitness, or other designated Company leadership involvement must be escalated rather than handled independently. The role owns departmental revenue performance, staffing and payroll compliance, training capacity, client experience and retention, data and system use, financial integrity, and retail performance. It is based at a single assigned club location, with occasional travel for Company meetings, training, regional events, and new club support. This is an exempt position requiring regular evening and weekend work and extended hours as business needs require, with consistent presence on the training floor during peak member hours. Scheduling is coordinated with the Regional Director of Fitness based on location needs.

Requirements

Prior experience in the fitness, health club, hospitality, or retail industry, with demonstrated leadership or supervisory responsibility.
Demonstrated success delivering Personal Training results and growing a client base.
High school diploma or GED.
Current nationally accredited Personal Training certification, such as NASM or another certification on the Crunch Fitness Certification Approval List.
Current Cardiopulmonary Resuscitation (CPR) certification.
Current Automated External Defibrillator (AED) certification.
Ability to work in a club office setting, move throughout club floors and rooms, handle club-related paperwork, and communicate effectively with employees, members, and the public.
Ability to demonstrate, instruct, and physically participate in fitness activities, techniques, and procedures while servicing Personal Training sessions.
Ability to lift up to 50 pounds and regularly stand, walk, bend, kneel, and remain on the training floor for extended periods.
Ability to work regular evenings and weekends and extended hours as business needs require, including during peak member hours.
Occasional travel for Company meetings, training, regional events, and new club support.

Nice To Haves

Experience hiring, developing, and retaining team members.
Experience managing budgets, staffing schedules, and payroll compliance.
Prior experience as a Personal Training Director in Training, Master Trainer, Elite Trainer, or equivalent leadership-track role.
Bachelor’s degree.

Responsibilities

Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training.
Maintain trainer headcount and training capacity against the approved staffing plan to support member demand, service levels, and revenue goals.
Conduct regular one-on-one and team meetings to review performance and provide direction, motivation, and guidance.
Build an engaged and motivated team culture that supports employee tenure and reduces turnover.
Develop talent for advancement, including preparing Personal Training Directors in Training for Director readiness.
Administer coaching and discipline under Regional Director of Fitness guidance and escalate matters requiring higher-level review.
Own the Personal Training department’s revenue performance and contribute to location profitability.
Drive monthly, quarterly, and annual Personal Training revenue objectives and establish department and individual performance goals.
Train staff in sales techniques, conversion, referrals, and prospecting.
Drive CrunchONE Kickoff attachment, completion, and conversion targets and support client lifespan objectives.
Personally service qualifying Personal Training sessions and maintain an active client base.
Support local marketing initiatives, trainer promotion, member-engagement events, and content for Company-approved social media platforms.
Ensure required employment, tax, and work-credential documentation is completed and maintained for team members.
Ensure hours worked are accurately recorded and compensated in accordance with Company policy and applicable wage-and-hour laws.
Complete department payroll accurately and on time and complete required payroll compliance reviews.
Manage Personal Training schedules and labor costs within assigned margins.
Ensure staff maintain required certifications and qualifications, including current CPR and AED certification and applicable approved professional certifications, and track credentials in Company systems.
Ensure staff complete required onboarding through Company-designated platforms.
Maintain and ensure proper use of Company-designated platforms, including ClubConnect and NASM.
Ensure data security, system access, and required audits comply with Company policy.
Use Company technology and reporting systems, including Power BI dashboards, to monitor performance, identify at-risk clients, and support business decisions.
Coach trainers to deliver professional, results-driven training and uphold training and staff-quality standards.
Train staff on industry updates and support their development in sales and service execution.
Ensure client folders and program and meal-plan records are properly maintained in accordance with Company standards.
Identify and manage at-risk clients using Company dashboards and reporting tools and support client-retention and lifespan targets.
Ensure clients receive scheduled monthly results reviews and ongoing accountability.
Ensure collections are processed accurately and billing and payment methods comply with Company policy and client authorization.
Prevent, identify, and promptly report suspected record falsification, employee theft, and other loss-prevention concerns; escalate as required.
Drive retail and supplementation sales in accordance with Company-established targets.