Personal Training Assessment & Sales Specialist, Union Street

Equinox • San Francisco, CA

12d

About The Position

The Personal Training Assessment & Sales Advisor helps prospective, new, and existing members realize the value of Equinox’s services through personalized consultation, expert guidance, and ongoing relationships. As a trusted expert, the Advisor connects members with appropriate offerings and specialists, including Personal Training, Pilates, Group Fitness, Spa, and recovery services, according to their goals and lifestyle.

The role conducts welcome consultations and Equifit Assessments, presents Personal Training as a foundational investment, and helps members understand how other club services can support their progress. It also manages member follow-up and engagement, coordinates referrals and handoffs with club teams, and maintains premium service and brand standards.

Requirements

• Nationally recognized personal training certification.
• Experience in fitness assessments, consultative sales, or client onboarding.
• CPR/AED and First Aid certification.
• Demonstrated ability to consistently deliver on goals through relationship-based, consultative engagement.
• Genuine passion for fitness, human performance, and helping members achieve lasting results.
• Credible, polished, professional presence and communication appropriate to a luxury environment.
• Strong consultative and interpersonal communication skills, including listening, connecting, and educating without pressure.
• Sound judgment and ability to adapt approach to members’ personalities, goals, and readiness.
• Ability to deliver a premium assessment and consultative sales experience.
• Strong organizational skills and ability to manage high volumes of communication and follow-up.
• Collaborative mindset and willingness to work closely with Personal Training Managers, Membership Advisors, and Coaches.
• Strong technical skills and comfort with CRM systems.
• Excellent written and oral communication skills.
• Enthusiastic, energetic, and passionate about the Equinox brand and mission.
• Legal right to work in the United States.

Nice To Haves

• Degree in Exercise Science, Sports Management, Kinesiology, or a related field.

Responsibilities

• Conduct personalized welcome consultations with new members to understand their goals, lifestyle, and fitness and wellness experience.
• Introduce members to club offerings, including Personal Training, Pilates, Group Fitness, Spa, and other services.
• Conduct high-quality Equifit Assessments, provide insights, and explain how club offerings can support members’ goals.
• Respond to inbound consultation requests and ensure timely scheduling while maintaining supportive, pressure-free engagement.
• Present Personal Training using Equinox Sales Training techniques and explain the value of one-on-one coaching in relation to each member’s goals.
• Coordinate seamless handoffs of new clients to coaches based on training goals, scheduling availability, coaching style, and specialization.
• Partner with the Personal Training Manager on lead flow, scheduling, strategy, and conversion support.
• Introduce Pilates, Spa and recovery services, Group Fitness, specialty classes, and community programming in ways that align with members’ goals and schedules.
• Serve as an informed resource on in-club services, fitness programming, Pilates, Spa, Shop, and member perks.
• Manage member pipelines through personalized email outreach, follow-up consultations, member experience touchpoints, and fitness floor interactions.
• Re-engage members who are not using in-club services by identifying barriers and offering tailored solutions.
• Participate in club events, sales huddles, and team meetings.
• Collaborate with Membership Advisors, Personal Training Managers, Coaches, and club teams to coordinate referrals and deliver an integrated member experience.
• Share insights across departments to support a superior member experience.
• Uphold Equinox brand standards through exceptional service, professional presentation, and member interactions.
• Maintain assessment and consultation spaces, including equipment, technology, and cleanliness.
• Deliver personalized consultations that reinforce Equinox’s member-centric mission.
• Perform other duties as assigned to ensure proper department operations.

Benefits

• Competitive salary and benefits.
• Industry-leading commission opportunities for club employees.
• Complimentary Club membership.
• Perks and incentives on products and services, including Personal Training, Pilates, Spa, and Shop.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed