Performance Marketing Manager

Optery, Inc.

1d•$130,000 - $140,000•Remote

About The Position

The Performance Marketing Manager will own Optery’s paid acquisition engine across Google, Meta (Facebook and Instagram), Reddit, TikTok, and emerging channels for consumer and business audiences. The role plans, launches, and optimizes campaigns against acquisition cost and revenue targets, and allocates budget based on performance. It also helps lead affiliate partnerships as a performance channel, working with partners on offers, creative, and tracking to grow affiliate-driven signups.

Requirements

At least 5 years of hands-on experience running paid acquisition across several channels, ideally including search and at least one social platform.
A performance mindset, with the ability to evaluate acquisition cost, conversion rate, payback, and lifetime value and explain campaign results.
Comfort with analytics and attribution tools such as GA4, Amplitude, or Looker Studio.
A creative eye for platform-specific advertising and the ability to write clear creative briefs.
Some exposure to affiliate or partner marketing and related platforms such as PartnerStack or Impact.
Ability to work independently and stay organized in a remote team while managing multiple campaigns and partner conversations.
Must be based in the United States and work regular U.S. business hours in the Eastern, Central, Mountain, and/or Pacific time zones.

Nice To Haves

Experience with consumer subscriptions, B2B demand generation, or privacy and security products.

Responsibilities

Manage paid campaigns across Google Search, Performance Max, YouTube, Meta, Reddit, TikTok, and other channels, including setup, targeting, bidding, and budget pacing.
Run B2C acquisition for consumer subscriptions and B2B demand generation for Optery for Business.
Build and execute a testing roadmap covering audiences, creative, offers, landing pages, and bidding strategies.
Brief and iterate on advertising creative with designers and creators, including UGC-style video for social channels.
Allocate budgets across channels based on acquisition cost, payback, and incrementality rather than platform-reported results alone.
Maintain tracking and attribution hygiene with the analytics team, including pixels, conversion APIs, UTMs, and offline conversion imports.
Help lead affiliate partnerships by recruiting and activating partners, setting offers and commission structures, providing creative, and monitoring performance and brand compliance.
Report channel performance weekly and make recommendations for tests and budget shifts.
Scout and pilot new channels, such as connected TV, podcasts, app networks, or LinkedIn, when the economics support it.