Performance Marketing Lead
About The Position
Ladder is hiring a hands-on Performance Marketing Lead to drive paid growth for its strength and conditioning app. The role owns the strategy and performance of an eight-figure annual paid media budget, with the goal of scaling customer acquisition while maintaining strong unit economics and attracting users who stay with the product. The position is remote-friendly for candidates in US time zones, with the option for local employees to work from the Austin, Texas headquarters. The Performance Marketing Lead will work closely with Ladder’s performance marketing agency, staying deeply involved in account decisions and execution. The role spans channel strategy, creative and media-buying performance, testing new channels, and leading a cross-platform measurement project. Ladder describes the opportunity as offering substantial spending autonomy and the possibility to build and lead a performance marketing team as the company scales.
Requirements
- At least 6 years of performance marketing experience.
- Directly managed at least $1 million per month in paid media spend.
- Experience with subscription apps, optimizing beyond installs through trials, conversions, and payback.
- Deep iOS measurement expertise, including SKAN, AEM, and a mobile measurement partner such as AppsFlyer, and the ability to interpret their limitations and results together.
- Strong understanding of how creative and media buying work together across Meta, TikTok, and Google.
- Fluency with AI tools such as Claude for data analysis, with the judgment to recognize when their output is incorrect.
- Strong attention to detail, including identifying broken tracking links, mislabeled campaigns, and inconsistent data.
- Comfort with close, frequent monitoring of performance data throughout the week.
- Clear communication skills, including turning complex or messy data into decisions and explaining the reasoning.
- High agency and willingness to solve problems without waiting for permission.
Nice To Haves
- Fitness or wellness industry experience or personal passion.
- Experience with creator-led or user-generated-content-led paid social.
- Experience with web-to-app funnels.
- Experience launching and scaling a new paid channel from zero.
- Experience managing and developing a team of performance marketers.
Responsibilities
- Own paid growth strategy and the performance of an eight-figure annual budget.
- Analyze performance across a complex, multi-initiative growth engine on Meta, TikTok, and Google.
- Partner closely with the performance marketing agency, pressure-testing its decisions and recommendations while staying close to account execution.
- Set channel strategy and remain involved in tactics to capture opportunities and identify additional growth headroom.
- Determine when and how much to increase spend while protecting efficient unit economics.
- Use knowledge of creative and media buying to shape what is tested and scaled on each platform.
- Explore and test new channels to diversify the media mix beyond Meta, TikTok, and Google.
- Lead a cross-platform measurement project to establish a consistent basis for evaluating performance across channels.
Benefits
- Competitive salary and meaningful equity.
- Full health benefits, including medical, dental, and vision coverage.
- Unlimited PTO.
- Brand-new equipment.
- Free Ladder membership for the employee and their family.
- Access to a fully stocked gym and studio.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
