Performance / Growth Lead Marketing

Gesture US•Denver, NY

16h•Onsite

About The Position

Gesture is hiring a hands-on Performance / Growth Lead Marketing professional to own growth and lifecycle marketing end to end across B2C and B2B. The role focuses on executing performance marketing and building automated CRM journeys that turn first-time gifters into repeat senders. The person will work alongside and report to the head of marketing, partnering with content, design, Product, Analytics, and Engineering. This is an individual-contributor role with no initial people-management responsibility, centered on dashboards, testing, customer journeys, and data-driven decisions. The position owns CAC, ROAS, and conversion performance across paid and owned channels; CRM and lifecycle journeys; customer segmentation and messaging; campaign measurement and ROI; and scaling high-leverage channels such as refer-a-friend and SMS. The lead will run a continuous test-and-learn process, shift budgets toward effective campaigns, build and optimize journeys across email, push, and SMS, and use analysis and experiments to improve customer engagement and repeat gifting. The role also owns marketing analytics and reporting: analyzing datasets, conducting A/B tests and attribution analysis, coordinating with Engineering on tracking and events, preparing data from marketing tools, and creating reports, dashboards, and visualizations. Success includes establishing a weekly reporting cadence, launching and optimizing lifecycle journeys, and improving CAC, ROAS, conversion, and repeat-send behavior. Gesture describes itself as a fast-growing technology company using AI, machine learning, and intelligent logistics to connect people and brands through real-world experiences. The position is based at the company's Denver headquarters/office. Compensation is a base salary of $70,000–$81,000 per year, plus a performance bonus tied to growth KPIs and ground-floor equity.

Requirements

3 to 5+ years of hands-on experience executing lifecycle, growth, or performance marketing, with demonstrable results such as improved ROAS, CAC, retention, or conversion.
Startup experience and a resilient attitude.
Deep CRM and lifecycle expertise, including CRM strategy, tactics, tools, and the ability to improve relevant KPIs.
Fluency with paid social platforms including Meta and TikTok, and with marketing automation.
Strong data fluency, including comfort with SQL and independently pulling, reading, and shaping data.
Experience with analytics or business intelligence tools such as Tableau or Looker.
Advanced Excel or Google Sheets skills and ability to produce clean, reliable reporting for stakeholders and senior leadership.
Ability to own initiatives end to end, from idea and build through launch, analysis, and iteration.
Bias for action and ability to execute and deliver rather than only plan.
High intrinsic motivation and ability to own outcomes without close management.

Nice To Haves

Experience with Amplitude, Segment, Branch, Voucherify, or Zoho.
Hands-on experience with data pipelines, ETL, APIs, or predictive analytics.
Familiarity with cloud data platforms such as Snowflake or BigQuery.
Experience in consumer apps, e-commerce, or direct-to-consumer businesses; experience with repeat-purchase, marketplace, or gifting models is a bonus.
Early-stage or startup experience and comfort building with imperfect data while improving it over time.

Responsibilities

Improve CAC, ROAS, and conversion each week across paid and owned channels.
Continuously test audiences, creative, and offers, and move budget toward what is working.
Own CRM channels and lifecycle journeys that support customers from their first gift through repeat sending.
Build and execute customer segments and messaging across CRM channels, from first-time registrants and leads to high-value repeat senders.
Build and optimize onboarding, repeat-gifting, win-back, referral, and loyalty journeys across email, push, and SMS, testing messages for results and customer experience while avoiding increased churn.
Identify and run high-value, hypothesis-driven experiments based on data.
Keep messaging aligned with the brand and improve time-to-conversion, collaborating with content and design colleagues to capture leads across funnel stages.
Serve as the CRM-stack expert and collaborate with Product, Analytics, and Engineering on customer communication streams and business challenges.
Lead the scaling of refer-a-friend and SMS channels.
Own measurement of campaign performance, customer engagement, and ROI, and deliver a clear weekly recommendation based on key metrics.
Analyze large datasets to identify customer insights and drivers of campaign performance.
Run A/B testing and attribution analysis.
Work with Engineering to obtain required events, tracking, and data from web analytics, CRM, social, and other platforms.
Pull, clean, and shape data from marketing tools for analysis and reporting.
Create reports, dashboards, and visualizations that communicate customer behavior trends and marketing performance.