Performance Marketing Lead

Ladder • Austin, TX

2d • Remote

About The Position

Ladder is hiring a hands-on Performance Marketing Lead to drive paid growth for its strength and conditioning subscription app. The role owns an eight-figure annual paid media budget, channel strategy, and performance outcomes, with a focus on scaling aggressively while maintaining efficient unit economics and attracting customers who remain engaged with the product.

The position works closely with Ladder’s performance marketing agency while staying deeply involved in account details, channel tactics, creative strategy, measurement, and opportunities to increase spend. The lead will oversee Meta, TikTok, and Google, test new channels, and lead a cross-platform measurement project to make performance comparable across channels. The role is remote-friendly for people in US time zones, with the option for local employees to work from Ladder’s Austin headquarters.

Requirements

• At least 6 years of performance marketing experience.
• Directly managed at least $1 million per month in paid media spend.
• Experience with subscription apps, optimizing beyond installs for trials, conversions, and payback.
• Deep iOS measurement expertise, including SKAN, AEM, and a mobile measurement partner such as AppsFlyer, and the ability to interpret their limitations and data together.
• Strong understanding of how creative and media buying work together on Meta, TikTok, and Google.
• Fluency with AI tools such as Claude for analysis, including the judgment to recognize when outputs are not sound.
• Strong attention to detail, including identifying tracking, campaign-labeling, and data issues.
• Comfort working closely with performance data throughout the week.
• Clear communication skills, including turning complex data into decisions and explaining the reasoning.
• High agency and initiative in identifying and solving problems.

Nice To Haves

• Fitness or wellness industry experience or passion.
• Experience with creator-led or UGC-led paid social.
• Experience with web-to-app funnels.
• Experience launching and scaling a new paid channel from zero.
• Experience managing and developing a team of performance marketers.

Responsibilities

• Manage and analyze a complex, multi-initiative growth engine across Meta, TikTok, and Google.
• Partner closely with the performance marketing agency, pressure-testing its decisions and recommendations while staying close to account execution.
• Set channel strategy and stay involved in tactics to capture opportunities and identify additional growth potential.
• Scale paid spend based on efficient unit economics, making the case for increased investment and determining how far to scale before efficiency declines.
• Use an understanding of how creative and media buying affect results to shape testing and scaling decisions.
• Explore and test new channels to diversify the media mix beyond Meta, TikTok, and Google.
• Lead a cross-platform measurement project so performance across channels is assessed on a consistent basis.

Benefits

• Competitive salary and meaningful equity.
• Full health benefits, including medical, dental, and vision.
• Unlimited PTO.
• Brand-new equipment.
• Free Ladder membership for the employee and their family.
• Access to a fully stocked gym and studio.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed