Founding Performance Marketing Lead

Neuroscale AI

10d

About The Position

Neuroscale AI is building an AI Recruiting Operating System, with Arbi as its platform for discovering, engaging, screening, and evaluating talent. The Founding Performance Marketing Lead will build Neuroscale’s repeatable growth engine from the ground up. This is a hands-on individual contributor role responsible for the full journey from first impression through conversion, qualified pipeline, and closed ARR.

The role owns paid acquisition, creative testing, landing pages, attribution, funnel instrumentation, conversion-rate optimization, audience discovery, and early product-led growth experiments. The lead will work directly with the founders and partner with Product, Design, Sales, and Revenue Operations, with autonomy to test quickly, scale what works, stop what does not, and turn findings into repeatable playbooks.

Success means establishing predictable paid acquisition economics, credible campaign-to-CRM attribution, a regular cadence of creative and landing-page experiments, a clear understanding of high-converting audiences and messaging, improving funnel conversion, and building shared growth systems across Marketing, Product, Sales, and Revenue Operations. The role may expand toward broader growth leadership, with a path toward Head of Growth as the company scales.

Requirements

• 4–8+ years of hands-on performance marketing, growth marketing, or demand generation experience; ideally in B2B SaaS, AI, HR Tech, recruiting technology, or another high-growth technology category.
• Track record of personally managing and scaling approximately $50K–$250K+ per month in paid media across LinkedIn, Meta, Google, or comparable channels and translating spend into qualified pipeline and revenue.
• Deep hands-on experience in ad platforms, including building campaigns, audiences, conversion tracking, creative tests, budgets, bids, and optimization logic.
• Demonstrated ability to connect channel spend to downstream funnel performance, opportunity creation, pipeline, and ARR.
• Strong command of funnel economics, including CPL, CAC, LTV, CAC payback, conversion rates, pipeline velocity, and marginal acquisition efficiency.
• Experience building and improving landing pages, forms, demo flows, or trial experiences with a conversion-rate optimization mindset.
• Strong creative instincts and copy judgment, including the ability to diagnose why a message or creative concept is working.
• Experience testing video, UGC, creator-led, founder-led, or short-form paid creative.
• Comfort with analytics, dashboards, CRM data, experimentation, attribution, and imperfect early-stage datasets.
• Ability to move quickly from hypothesis to launch to data to insight to the next test.
• Strong written communication and ability to translate customer pain into clear, high-converting messaging.
• Builder mentality characterized by high ownership, low ego, strong judgment, and a preference for creating playbooks.

Nice To Haves

• Built performance marketing from near-zero at an early-stage or high-growth B2B SaaS company.
• Scaled one or more paid channels into a predictable source of qualified pipeline while maintaining disciplined acquisition economics.
• Experience in HR Tech, recruiting technology, AI, developer tools, enterprise SaaS, or another complex B2B category.
• Built a UGC, creator, customer-proof, or founder-led creative program that materially improved paid performance.
• Hands-on experience with HubSpot or Salesforce; Webflow or Framer; GA4; Segment; Mixpanel or Amplitude; Clay; Zapier or Make; and modern attribution or ad-tracking tools.
• Built lightweight automations, scripts, dashboards, or AI-assisted workflows independently.
• Worked with Product teams on PLG, free-trial, self-service, lifecycle, or activation experiments.
• Used AI tools systematically to accelerate research, creative production, analysis, personalization, and experimentation.

Responsibilities

• Build, launch, manage, and optimize paid acquisition across LinkedIn, Meta, Google, retargeting, and emerging channels; personally manage media spend and make channel decisions based on pipeline quality, acquisition economics, and revenue.
• Develop a high-velocity creative testing system spanning short-form video, UGC, founder-led creative, static ads, customer proof, use-case creative, case studies, and landing-page concepts; establish repeatable processes for briefs, production, testing, learning, and iteration.
• Build and improve the conversion journey from ad to landing page to demo or trial to activation; create and ship landing pages and collaborate with Product and Design to remove friction from high-intent conversion paths.
• Own campaign tracking, UTMs, pixels, events, conversion APIs, CRM campaign logic, attribution models, dashboards, and funnel reporting to identify what produces qualified pipeline, what wastes spend, and where conversion breaks down.
• Design and execute continuous A/B and multivariate tests across hooks, creative, copy, audiences, offers, landing pages, CTAs, forms, demo flows, and channel mix; maintain an experiment backlog and decide what to scale, iterate, or stop.
• Identify ICP signals, personas, use cases, pain points, messages, offers, and targeting strategies that produce high-quality opportunities; turn findings into reusable audience and messaging playbooks for Marketing and Sales.
• Partner with Product and Revenue on activation, self-serve conversion, trial-to-paid pathways, in-product prompts, lifecycle nudges, and other early product-led growth loops.
• Use AI, no-code/low-code tools, enrichment, workflow automation, and light scripting to increase testing velocity and reduce repetitive work; build a scalable marketing operating system.
• Work closely with founders and partner with Product, Design, Sales, and Revenue Operations.
• Establish a common funnel definition and growth scorecard across Marketing, Product, Sales, and Revenue Operations, and document a growth playbook that can compound as the company scales.

Benefits

• Compensation is designed to align with measurable growth and long-term value creation; specific base compensation, performance incentives, equity or long-term participation, and benefits will be discussed with qualified candidates and finalized based on experience, location, and employment structure.
• High autonomy and founding-level ownership, with direct access to the founders.
• Potential path toward broader Head of Growth leadership as the company scales.
• Reasonable accommodations are available for candidates who need them during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed