Director, Performance Marketing

Arizent•New York, NY

4d•$120,000 - $135,000

About The Position

Arizent is seeking a Director of Performance Marketing to lead paid media strategy and execution across its portfolio of industry events and digital subscription products. The role owns the full paid media lifecycle, including forecasting, budget allocation, campaign execution, pacing, testing, optimization, and performance measurement. The Director will work with senior leadership and cross-functional teams to drive event registrations and attendance, grow subscription revenue, and maximize marketing return on investment. A key focus is ensuring paid spend is attributed by channel and tactic and establishing a model that connects media investment to registrations, attendance, ticket revenue, sponsor outcomes, subscription revenue, and long-term customer value. The Director will develop and optimize paid campaigns for conferences, summits, awards programs, virtual events, and individual subscriptions. Responsibilities include managing budgets and forecasts, improving audience targeting and conversion, measuring performance, strengthening attribution and tracking, and exploring AI-supported tools and automation with human oversight. The position works with teams across Event Marketing, brand and Publisher teams, sponsorship and enterprise sales, Subscription Marketing, Studio, Product, Data & AI, Marketing Operations, finance, and senior leadership. The role is open to hybrid candidates in New York, NY, and fully remote candidates. Arizent describes the role as an opportunity to influence marketing investments across established B2B brands and to lead acquisition across a diverse portfolio of events and subscription products.

Requirements

7–10 years of experience in performance marketing, paid media, growth marketing, demand generation, or digital acquisition.
At least 3 years of hands-on experience owning paid media strategy, budgets, and execution for B2B event registrations, including conferences, summits, awards programs, or virtual events; ideally across a portfolio of events.
Demonstrated ability to forecast and optimize campaigns against registration pace, event deadlines, audience composition, attendance, and ticket revenue goals.
Experience driving digital subscription acquisition for B2B media, SaaS, information services, or similar products.
Strong hands-on expertise with LinkedIn Campaign Manager, Google Ads, Microsoft Advertising, Meta Ads Manager, native advertising, and retargeting platforms.
Experience with analytics and marketing technology platforms such as GA4, Salesforce, Cvent, and Omeda, as well as marketing automation, dashboarding tools, and campaign-tracking standards.
Experience building forecasts and performance models using cost per registration, CPA, CAC, LTV, ROAS, conversion rates, attendance rates, and payback periods.
Understanding of how event audiences create sponsor value and contribute to subscription and enterprise funnels.
Demonstrated ability to manage budgets, analyze performance, and translate data into actionable business recommendations.
Strong copywriting, creative-briefing, and landing- and registration-page optimization skills.
Strong communication and collaboration skills, with the ability to work across marketing, events, sales, sponsorship, editorial, creative, product, finance, and data teams.
Ability to balance strategic planning with hands-on campaign execution in a fast-paced, deadline-driven environment.

Nice To Haves

Experience promoting B2B events in financial services, professional services, media, or market intelligence.
Experience marketing a portfolio of paid-ticket and free events, including in-person and virtual formats.
Experience connecting event registration and subscription data to CRM opportunities and revenue.
Practical experience using AI-supported tools for campaign development, creative testing, reporting, or analysis.

Responsibilities

Develop and execute paid media strategies for conferences, summits, awards programs, and virtual events.
Partner with Event Marketing and brand teams to create event-specific media plans based on registration goals, revenue objectives, audience priorities, sponsor commitments, and historical performance.
Advise on targeting, offers, deadlines, pricing tests, channel mix, and registration-page strategy, including whether paid media is an appropriate lever.
Attract qualified attendees from target industries and organizations to support event audience and sponsor commitments.
Use first-party, subscriber, and past-attendee data to improve targeting, lookalike audiences, and retargeting, coordinating segmentation and suppression with Event Marketing.
Optimize campaigns around event milestones, including announcements, speaker announcements, pricing deadlines, and final registration periods.
Run registration-abandonment, late-stage, and show-rate campaigns to increase registrations and attendance.
Build, launch, and optimize campaigns across LinkedIn, Google, Microsoft Advertising, Meta, and other paid media channels.
Manage campaign targeting, bidding, budgets, pacing, and retargeting strategies.
Collaborate with Event Marketing and Studio on messaging, advertising copy, and campaign assets.
Test audiences, offers, creative, landing pages, and channels to improve conversion rates and campaign effectiveness.
Identify opportunities to improve campaign performance through emerging tools and marketing technologies.
Lead paid acquisition initiatives for individual subscriptions across Arizent's media brands.
Partner with Subscription Marketing and Product teams to optimize offers, pricing and trial tests, and conversion experiences.
Develop retargeting strategies to convert engaged readers into subscribers and identify opportunities to introduce event audiences to relevant subscription products.
Optimize subscription acquisition efforts for sustainable revenue growth.
Develop and manage annual, monthly, and event-specific paid media budgets across paid social, search, native, programmatic, and emerging channels.
Work with business leadership, including the EVP Events, EVP Information Services, CMO, and CFO, to recommend budgets aligned with growth goals.
Forecast registrations, cost per registration, attendance, and ticket revenue for events; monitor progress against targets and adjust investment based on performance, audience gaps, revenue opportunities, and event timing.
Set and track goals for cost per registration, attendance rate, ticket revenue, subscription CPA, customer acquisition costs, LTV-to-CAC, and return on advertising spend.
Deliver weekly pacing dashboards, monthly analyses, post-event readouts, and actionable investment recommendations to business leaders.
Provide portfolio-level performance views across brands and event types, distinguishing incremental from total registrations and noting attribution limitations.
Partner with Data & AI, Product, and Marketing Operations to strengthen attribution, conversion tracking, and reporting across ad platforms, Cvent, Omeda, and Salesforce.
Serve as Arizent's subject-matter expert on paid media platforms, campaign tracking, and measurement practices.
Maintain standards for platform access, campaign tracking conventions, UTMs, conversion tracking, data privacy, and brand safety.
Explore AI and automation for campaign development, creative testing, and performance reporting, with human oversight.
Identify and recommend tools, processes, and strategies to improve marketing efficiency and effectiveness.