Performance Marketing Lead

REEKON Tools•Boston, MA

1d•$85,000 - $145,000•Onsite

About The Position

REEKON Tools is seeking an experienced media buyer to own paid acquisition across Meta and Google for its construction tools and software, sold online and in stores globally. The role manages approximately $1.2 million in annual paid media spend and is a hands-on, in-platform position: building, testing, and optimizing campaigns while partnering with an internal creative team to turn high volumes of video and static assets into profitable growth. Advertising primarily drives traffic to the company’s Shopify-based website. The position focuses on media buying while also owning touchpoints across the broader marketing stack. The successful candidate will use a structured testing methodology, evaluate performance using blended business metrics rather than relying solely on platform-reported ROAS, and make clear budget recommendations. The role offers growth potential as the team and marketing operation expand. This is a full-time, on-site position in Boston, Massachusetts.

Requirements

At least 4 years of hands-on media buying experience in DTC and ecommerce.
At least 2 years of direct personal responsibility for $75,000–$150,000 per month in advertising spend.
Strong experience across both Meta and Google advertising.
Working command of blended metrics, including MER, CAC, and contribution margin, and the ability to recognize when platform-reported figures are misleading.
Solid measurement fundamentals, including pixel and CAPI setup, conversion tracking, attribution windows, and basic incrementality testing.
Strong creative feedback and collaboration skills, including writing briefs, diagnosing creative fatigue, and turning results into the next round of assets.
Exceptional written English, grammar, tone, and clarity.
Ability to leverage AI capabilities to improve performance and internal operations, including rethinking traditional workflows.

Nice To Haves

Experience with physical products or considered purchases.
Experience in construction, tools, or the trades.
Amazon Ads experience.

Responsibilities

Manage day-to-day paid advertising spend across Meta and Google, including Shopping, Performance Max, Search, and YouTube.
Build, launch, and optimize campaigns, including account structure, budgets, bidding, audiences, and daily pacing.
Run a structured creative testing program with the internal creative team and brief them on future assets based on performance data.
Report performance against blended MER and contribution margin targets rather than relying only on platform-reported ROAS.
Manage product data feeds for Google Shopping and the Meta catalog, including feed quality, titles, and segmentation.
Own tracking accuracy across Meta Pixel and CAPI, Google tags, and GA4, and identify discrepancies that could distort decisions.
Plan and run landing page and offer tests to improve conversion rate.
Help grow demand creation as well as demand capture.
Create automations for reporting, pacing alerts, and creative trafficking.
Recommend budget allocation changes, including when spending should be reduced.