Performance Marketing Intern

KEEN Footwear•Portland, OR

12h•Onsite

About The Position

The Performance Marketing Intern will support KEEN’s digital marketing work across paid media channels and gain hands-on experience in paid media, analytics, and digital commerce. The intern will help track the performance of product launches, seasonal campaigns, and digital initiatives, and contribute to reporting and analysis that inform campaign decisions. The role involves collaboration with ecommerce, creative, brand, and agency partners. This is a 10-week, onsite internship at KEEN’s Global Headquarters in Portland, Oregon, running Monday, June 14 through Friday, August 20. The intern must work 40 hours per week during normal working hours, Monday through Friday, 8:00 AM to 5:00 PM, and may take no more than four total vacation days during the program.

Requirements

Currently pursuing or recently completed a bachelor’s degree in Digital Marketing, Analytics, or a related field.
Must be enrolled in an accredited college or university at the junior, senior, or graduate level, or have recently graduated from an accredited college or university.
Must be eligible to work in the U.S. without sponsorship.
Must be able to work 40 hours per week during the 10-week program during normal working hours, Monday through Friday, 8:00 AM to 5:00 PM, and work onsite five days per week.
Must commit to the 10-week program from mid-June through mid-August and plan no more than four total vacation days.
Strong analytical, organizational, written communication, and verbal communication skills.
Proficiency in Excel or Google Sheets and Microsoft Office programs, including Outlook, Word, and PowerPoint.
Interest in digital marketing, ecommerce, consumer behavior, and data-driven decision making.
Ability to manage multiple priorities, pay close attention to detail, and work collaboratively in a fast-paced environment.
Ability to learn and adapt quickly to new software and tools.
Ability to work independently as well as collaboratively with a team.
Able to perform the essential functions of the role, with or without reasonable accommodation, including using a computer for extended periods.

Nice To Haves

Passion for creativity, sustainability, and the outdoors.
Interest in footwear trends and innovation.
Creative problem-solving skills and a proactive, curious approach to learning.

Responsibilities

Support weekly and monthly performance reporting across paid media channels, including Google, Meta, TikTok, affiliate, programmatic, and marketplace media.
Analyze campaign performance using metrics such as spend, revenue, ROAS, CPA, CPC, CTR, conversion rate, traffic, and new-customer contribution.
Assist with maintaining budget pacing trackers, performance dashboards, campaign calendars, and presentation materials.
Research consumer, competitor, audience, creative, and promotional trends to inform campaign strategy and optimization opportunities.
Support creative testing by tracking results and documenting actionable learnings.
Partner with internal stakeholders and external agency teams to organize campaign inputs, product priorities, creative assets, and reporting needs.