Performance Marketing Intern

Babbel • New York, NY

11d • Hybrid

About The Position

Babbel is hiring a Performance Marketing Intern to join its New York City team and help run measurable paid advertising campaigns for its subscription app. The intern will work with campaigns across search, app, social, and display, following them from initial idea and setup through launch and results. Channel assignments may change according to team needs.

The role offers hands-on experience with campaign operations, performance reporting, data analysis, advertising and competitor research, and testing. The intern will collaborate with Creative, Analytics, Product, and Martech teams and receive mentorship from experienced marketers. The internship lasts six months, starts in November, and requires at least three days per week in the NYC office. Compensation is $18.00 per hour.

Requirements

• Currently enrolled in or recently graduated from a college or university program.
• Curiosity about paid marketing, such as performance marketing, digital ads, user acquisition, growth, or media.
• Comfort with numbers and Excel or Google Sheets.
• Organizational skills and ability to manage multiple tasks.
• Clear written and verbal communication.

Nice To Haves

• A major related to marketing, business, or data.
• Experience with ad platforms, analytics tools, or subscription businesses.

Responsibilities

• Help set up paid ad campaigns across search, app, social, and display; check that campaigns are working and monitor budgets.
• Build regular performance reports and track metrics including spend, installs, subscriptions, and the cost of acquiring each new subscriber.
• Analyze campaign data to identify what is working and what is not, and suggest what to test next.
• Research Babbel’s and competitors’ ads to identify effective hooks, messages, and formats.
• Help test ad copy, creative, landing pages, and audiences, and document what was learned.
• Work with teams across Creative, Analytics, Product, and Martech.

Benefits

• Hands-on experience running paid campaigns at a subscription business.
• Practical training in performance marketing skills, including testing, data analysis, and improving results.
• Mentorship from experienced marketers.
• Work experience to discuss in future interviews and strengthen a resume.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed