Performance Marketing Intern

KEEN Footwear • Portland, OR

4d • Onsite

About The Position

The Performance Marketing Intern will gain hands-on experience in paid media, analytics, and digital commerce at KEEN’s Global Headquarters in Portland, Oregon. The intern will help track and analyze digital campaign performance for product launches, seasonal campaigns, and other marketing activity across platforms including Google, Meta, TikTok, affiliate, programmatic, and marketplace media. The role collaborates with ecommerce, creative, brand, and agency partners and contributes to reporting, campaign planning, creative testing, and optimization.

Requirements

• Currently pursuing or recently completed a bachelor’s degree in Digital Marketing, Analytics, or a related field; must be enrolled at an accredited college or university at the Junior, Senior, or Graduate level, or have recently graduated.
• Must be able to work 40 hours per week during normal working hours, Monday through Friday, 8:00 AM to 5:00 PM, and work in the office five days per week.
• Strong analytical, organizational, and written communication skills.
• Proficiency in Excel or Google Sheets.
• Interest in digital marketing, ecommerce, consumer behavior, and data-driven decision-making.
• Ability to manage multiple priorities, pay close attention to detail, and work collaboratively in a fast-paced environment.
• Eligible to work in the U.S. without sponsorship.
• Commit to the 10-week program from mid-June through mid-August and plan no more than four total vacation days during the internship.
• Proficiency in Microsoft Office programs, including Outlook, Word, and PowerPoint.
• Ability to learn and adapt quickly to new software and tools.
• Strong verbal and written communication skills and attention to detail when preparing presentations, reports, and materials.
• Strong organizational skills and ability to prioritize and manage multiple tasks.
• Proven ability to work independently as well as collaboratively with a team.
• Ability to perform essential job functions, with or without reasonable accommodation, including using a computer for extended periods.

Nice To Haves

• Passion for the outdoors, sustainability, footwear trends, and innovation.
• Creative mindset, attention to detail, and ability to bring fresh ideas to life and solve problems.
• Proactive, curious, and eager to learn and take initiative.

Responsibilities

• Support weekly and monthly performance reporting across paid media channels, including Google, Meta, TikTok, affiliate, programmatic, and marketplace media.
• Analyze campaign performance using metrics such as spend, revenue, ROAS, CPA, CPC, CTR, conversion rate, traffic, and new-customer contribution.
• Assist with maintaining budget pacing trackers, performance dashboards, campaign calendars, and presentation materials.
• Research consumer, competitor, audience, creative, and promotional trends to inform campaign strategy and optimization opportunities.
• Support creative testing by tracking results and documenting actionable learnings.
• Partner with internal stakeholders and external agency teams to organize campaign inputs, product priorities, creative assets, and reporting needs.

Benefits

• Product discounts.
• Subsidized cafeteria.
• Inspiring workspace.
• Hands-on experience on meaningful real-world projects.
• Collaboration with talented teammates and participation in a group project with other interns.
• Networking opportunities with industry experts and mentors.

What This Job Offers

• Career Level: Intern