Performance Marketing Associate

Campus • New York, NY

5d • $100,000 - $110,000 • Hybrid

About The Position

Campus is building its marketing function to help more students discover the company, choose its programs, and enroll. The Performance Marketing Associate focuses on paid digital acquisition, managing and optimizing paid campaigns on Meta and Google under the direction of the Sr. Manager, Performance & Lifecycle Marketing. This is a hands-on, fast-paced role involving campaign reporting, campaign setup and optimization, and coordination across teams. The role also involves heavy use of AI tools while maintaining quality.

The associate supports enrollment and application goals for assigned programs, contributes to go-to-market media plans for new programs, and identifies opportunities to improve conversion rates across the funnel. The position follows a hybrid schedule, with remote work on Mondays and Fridays and in-office work Tuesday through Thursday. The office is in Tribeca, New York.

Requirements

• At least 3 years of experience with paid social and paid search, including hands-on campaign management in the platforms.
• Experience translating paid social learnings into ad ideas for a brand or creative team.
• Strong working knowledge of GA4, including creating reports and interpreting data.
• Strong working knowledge of conversion tracking.
• Comfort working with data and translating numbers into clear recommendations.
• Detail-oriented and organized, with the ability to move quickly across multiple programs.
• Ability to use AI tools heavily while maintaining quality.

Nice To Haves

• Experience in a consumer-facing, enrollment-driven, or SaaS environment.
• Familiarity with lifecycle or CRM marketing coordination.
• Hands-on experience setting up conversion tracking.

Responsibilities

• Manage and optimize paid social and paid search campaigns for select programs under the direction of the Sr. Manager, Performance & Lifecycle Marketing.
• Pull and interpret campaign performance data, surface insights clearly, and partner with creative and lifecycle teams on testing, targeting, and budget pacing.
• Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams.
• Support go-to-market media plans for new programs.
• Identify opportunities across the funnel to contribute to conversion rate goals.

Benefits

• Base salary of $100,000–$110,000 plus an equity grant.
• Medical, dental, and vision insurance.
• 401(k) match.
• Fertility benefits via Carrot.
• Flexible Time Away and paid holidays.
• In-office lunches for the New York office.
• Dog-friendly office.
• Social events, including happy hours, birthday celebrations, and holiday parties.
• Opportunity to make an impact and play an integral role in bringing the company's vision to life.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed