Associate Manager, Performance Marketing

Hearst • New York, NY

13h • Hybrid

About The Position

The Associate Manager, Performance Marketing helps drive customer acquisition through data-informed strategies, creative experimentation, and ongoing optimization across Hearst Magazines’ consumer portfolio. The role develops and executes paid acquisition strategies for memberships, email acquisition, direct product sales, and brand licensing, and manages campaigns across paid social, search, and emerging channels. It optimizes budgets, audiences, bids, and channel performance; leads paid distribution strategies for editorial, membership, and branded content; and plans creative testing to improve campaign results. The position tracks performance against key indicators, prepares recurring reports, and turns findings into optimization recommendations. It also uses AI tools, platform automation, and emerging technologies to improve workflows and campaign effectiveness, while collaborating with cross-functional teams. The role is based in New York, NY, with a hybrid schedule requiring four days per week in the office.

Requirements

• At least 1 year of experience managing paid media campaigns for a consumer business.
• Hands-on experience with Meta, Google, and other paid acquisition platforms.
• Familiarity with customer acquisition metrics such as CPA, CPL, and ROAS.
• Strong analytical skills, including the ability to interpret performance data and make actionable recommendations.
• Excellent communication and cross-functional collaboration skills.
• Strong organizational skills, exceptional attention to detail, and the ability to manage multiple priorities.
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning.
• Ability to thrive in a fast-paced, collaborative environment while managing competing priorities.

Responsibilities

• Develop and execute paid acquisition strategies for memberships, email acquisition, direct product sales, and brand licensing across Hearst Magazines’ consumer portfolio.
• Manage day-to-day paid media campaigns across paid social, search, and emerging acquisition channels, aligning them with business objectives.
• Optimize campaign budgets, audience targeting, bidding strategies, and channel performance to improve acquisition efficiency and return on investment.
• Lead paid distribution strategies for editorial, membership, and branded content, identifying opportunities to expand audience reach and amplify successful content.
• Design and execute creative testing plans and ongoing experimentation to improve messaging, audience targeting, and campaign performance.
• Track campaign performance against key performance indicators, prepare recurring reports, and translate insights into actionable recommendations.
• Use AI tools, platform automation, and emerging technologies to improve workflows, accelerate testing, and enhance campaign effectiveness.
• Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams on integrated customer acquisition strategies.

Benefits

• Access to innovative training programs, immersive workshops, and industry events.
• Hybrid work flexibility.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed