Associate Manager, Performance Marketing

Hearst • New York, NY

1d • $66,300 - $70,000 • Hybrid

About The Position

The Associate Manager, Performance Marketing drives customer acquisition through data-informed strategies, creative experimentation, and continuous optimization across Hearst Magazines' consumer portfolio. The role develops and executes paid acquisition strategies for memberships, email acquisition, direct product sales, and brand licensing, and manages campaigns across paid social, search, and emerging acquisition channels. It optimizes budgets, targeting, bidding, and channel performance; leads paid distribution for editorial, membership, and branded content; and designs creative testing plans. The position also tracks performance against key indicators, reports on results, and turns insights into recommendations. It uses AI tools, platform automation, and emerging technologies to improve campaign workflows and effectiveness, in collaboration with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams. The role is based in New York, NY, with a hybrid schedule requiring four days per week in the office.

Requirements

• At least 1 year of experience managing paid media campaigns for a consumer business.
• Hands-on experience with Meta, Google, and other paid acquisition platforms.
• Familiarity with customer acquisition metrics such as CPA, CPL, and ROAS.
• Strong analytical skills and ability to interpret performance data and make actionable recommendations.
• Excellent communication and cross-functional collaboration skills.
• Strong organizational skills, exceptional attention to detail, and ability to manage multiple priorities.
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning.
• Ability to thrive in a fast-paced, collaborative environment while managing competing priorities.

Responsibilities

• Develop and execute paid acquisition strategies for memberships, email acquisition, direct product sales, and brand licensing across Hearst Magazines' consumer portfolio.
• Manage day-to-day paid media campaigns across paid social, search, and emerging acquisition channels, aligning campaigns with business objectives.
• Optimize campaign budgets, audience targeting, bidding strategies, and channel performance to maximize acquisition efficiency and return on investment.
• Lead paid distribution strategies for editorial, membership, and branded content, identifying opportunities to expand audience reach and amplify top-performing content.
• Design and execute creative testing plans to improve messaging, audience targeting, and campaign performance through ongoing experimentation.
• Track campaign performance against key performance indicators, prepare recurring reports, and translate insights into actionable optimization recommendations.
• Use AI tools, platform automation, and emerging technologies to improve workflows, accelerate testing, and enhance campaign effectiveness.
• Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams on integrated customer acquisition strategies.

Benefits

• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Hybrid work flexibility.
• Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed