AI Performance Marketing Associate

CAPITAL CENTER • Glen Allen, VA

3d

About The Position

CapCenter is seeking a hands-on AI Performance Marketing Associate to build, target, test, and analyze paid campaigns in Google Ads and Meta Ads. The role centers on audience construction, geographic targeting, keyword and placement controls, and optimizing toward qualified applications and funded loans. Campaign budgets and channel strategy are set by the Marketing Director; this associate focuses on excellent execution and is expected to grow into broader strategy over time.

The associate will also use AI tools in day-to-day marketing work, including generating and testing ad variants, automating reporting, and creating simple workflows for query review, competitor monitoring, and audience research. The role includes campaign monitoring, landing page testing, measurement validation, and structured experimentation. The position is primarily performed in a professional office environment.

Requirements

• 1–3 years of hands-on experience building and managing campaigns in Google Ads and/or Meta Ads Manager.
• Skill with audience targeting and segmentation, and the ability to continually refine targeting.
• Demonstrated use of AI tools in a real workflow, including being able to explain what was used, what it replaced, and what improved.
• Strong analytical ability, confidence using spreadsheets, and comfort with GA4 and interpreting performance reports to determine next steps.
• Attention to accuracy, including checking tracking before relying on reported numbers.
• Ability to work independently on a lean team and take responsibility for noticing and fixing problems.

Nice To Haves

• Exposure to conversion tracking setup, including pixels, Google Ads conversions, and GA4 events.
• Lead-generation experience focused on lead quality as well as volume.
• Copywriting or creative production ability.
• Experience with SQL, Looker Studio, Google Ads scripts, or light Python.
• Experience in mortgage, real estate, insurance, or another regulated or considered-purchase vertical.
• CRM or marketing automation experience, such as HubSpot.

Responsibilities

• Build and refine Google Ads and Meta audiences, including custom audiences, interest and behavioral segments, customer-list matching, and retargeting pools.
• Manage targeting mechanics such as geographic and radius targeting, dayparting, device and placement controls, and demographic and audience exclusions.
• Manage keyword match types, mine search queries, and develop negative keyword lists.
• Continuously refine targeting toward people who apply and fund, and remove underperforming segments.
• Build, quality-check, and launch campaigns, including naming conventions, budgets, bid strategies, ad groups, asset sets, and tracking parameters.
• Monitor campaign pacing daily and flag when changes are needed.
• Build and test landing page variants with web and creative resources.
• Maintain clean accounts by addressing orphaned campaigns, broken links, and untracked spend.
• Use LLMs to generate and iterate ad copy, headlines, and creative variants, then test them appropriately.
• Automate recurring reporting and other manual marketing workflows.
• Develop AI-assisted workflows for search query review, competitor monitoring, and audience research.
• Share learnings about new AI capabilities with the marketing team.
• Maintain campaign reporting for qualified applications, CPA, cost per funded loan, and conversion rate.
• Validate conversion tracking and promptly raise tracking issues.
• Run structured A/B tests on creative, audiences, and landing pages, changing one variable at a time and ensuring sufficient volume.
• Assess the difference between platform-reported performance and outcomes that actually closed.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) plan with company match
• Paid vacation
• Paid holidays
• Other programs designed to support employee well-being and professional growth
• Position may be eligible for incentive compensation and/or discretionary bonus opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed