Sr. Associate, Performance Marketing

Viral Nation Inc.

2d

About The Position

The Sr. Associate brings an execution focus to an integrated Performance Marketing pod. Working closely with a Manager, the role owns campaign build, trafficking, daily optimization, pacing, and quality assurance across performance marketing channels, with an emphasis on paid social. The Sr. Associate also builds fluency in the broader media plan and strategy to communicate effectively about both tactical execution and strategic work.

Requirements

• At least 3 years of media buying experience within paid social.
• Strong working knowledge of paid search.
• Strong command of the qualitative and quantitative aspects of paid media.
• Proficiency in the Google and Microsoft suites and project management tools such as monday.com, Asana, or ClickUp.
• Strong collaboration, communication, and organizational skills.
• A keen eye for creative content and current marketing trends.
• Working understanding of marketing analytics, QA, and optimization best practices.

Nice To Haves

• Programmatic experience.
• Familiarity with AI-enabled platform features and automation, such as Advantage+, Performance Max, and smart bidding.

Responsibilities

• Launch, monitor, optimize, and report on media campaigns across paid social channels, with the potential to manage paid search and programmatic campaigns where clients require.
• Own daily optimization, budget pacing, and in-platform troubleshooting to keep campaigns on plan and on target.
• Build and traffic campaigns accurately, completing self-QA before every launch.
• Analyze performance data to refine tactics and surface in-platform signals, risks, and opportunities to the Manager.
• Support media planning with actuals, reallocations, and audience execution against the strategic media plan.
• Run campaign experiments across audiences, creative, and bidding to identify what drives performance.
• Evaluate creative and recommend adjustments aligned with platform best practices and client objectives.
• Join internal and external calls and speak to tactical detail and in-platform campaign structure.
• Contribute to performance platform calls by articulating active and upcoming campaign plans and implementing platform-provided recommendations where applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed