Sr. Associate - Performance Analytics
About The Position
The Senior Associate, Performance Analytics supports digital media and brand marketing clients, with a particular focus on organic social performance analysis. The role turns data from social platforms, media systems, and client reporting environments into clear insights and recommendations, and builds reliable reporting workflows that reduce manual effort. It works across analytics, media, strategy, and client teams to develop dashboards, evaluate campaign and content performance, and explain what results mean for future decisions. The position analyzes organic social performance across platforms including Instagram, LinkedIn, YouTube, Facebook, and X; defines practical measures of social success; combines data from social, media, and other sources; and creates BI dashboards and reports. It also develops automated reporting workflows, works with structured marketing data in Snowflake, monitors data quality, and translates client goals into measurement frameworks and analysis plans. The role presents findings to varied stakeholders, manages recurring deliverables and ad hoc requests, supports analytics implementations and data operations, and stays current on platform and measurement changes. The role is hybrid and based near an office in Austin, New York City, or Los Angeles.
Requirements
- 3–4 years of experience in digital or marketing analytics.
- Hands-on experience analyzing organic social programs and explaining how content and channel performance contribute to broader marketing goals.
- Proficiency with data visualization and BI tools such as Looker Studio and Power BI.
- Familiarity with Snowflake and comfort using SQL to explore, validate, or prepare structured data.
- Experience improving recurring reporting through connectors, data preparation, templates, or other automation workflows.
- Ability to use Claude and ChatGPT thoughtfully to improve reporting efficiency while applying sound judgment, protecting client information, and checking output accuracy.
- Understanding of digital media measurement across paid social, search, display, programmatic, and other channels.
- Ability to turn complex data into concise observations, explain likely drivers, and recommend specific next steps.
- Organization, responsiveness, and ability to prioritize work for multiple stakeholders and clients.
- Background in the setup, execution, and management of measurement and client reporting for organic and paid social campaigns, and ability to assess data quality, manage ad hoc inquiries and deadlines, and contribute positively to the team.
Nice To Haves
- Agency or consulting environment experience.
- Familiarity with Supermetrics.
- Experience with Campaign Manager 360.
- Technical competencies in client-side and server-side data collection, tag management solutions, and governance across data systems.
- Experience with Google Tag Manager or Tealium.
- Proficiency with data scripting languages such as SQL, Python, or R.
Responsibilities
- Analyze organic social performance across platforms such as Instagram, LinkedIn, YouTube, Facebook, and X, assessing reach, engagement, audience growth, content effectiveness, and outcomes in the context of client objectives.
- Develop practical ways to define social success, including performance benchmarks, content and channel comparisons, and reporting that distinguishes meaningful results from platform metrics alone.
- Combine data from native social platforms, social management tools, paid media platforms, and other available sources to identify trends and recommend improvements to content, creative, audience, and channel strategy.
- Create BI dashboards and reports that make performance easy to understand and support planning, optimization, and client discussions.
- Build and maintain automated report-generation workflows, including data collection through Supermetrics connectors and appropriate use of Claude and ChatGPT; review outputs for accuracy, data quality, and client relevance before delivery.
- Work with structured marketing data in Snowflake, including querying or reviewing datasets, supporting data preparation, and collaborating with technical partners to resolve reporting issues.
- Monitor data quality, investigate discrepancies across sources, and document metric definitions, reporting logic, and known limitations.
- Translate client goals into measurement frameworks, KPIs, and analysis plans for organic social, paid media, and broader marketing programs.
- Present findings and recommendations clearly to stakeholders with different levels of analytics expertise.
- Manage recurring deliverables and ad hoc requests across multiple clients and internal teams while meeting deadlines.
- Support analytics implementations and data operations, including ETL/ELT processes, tracking requirements, UTM parameters, tag management, quality assurance, and technical documentation.
- Stay current on changes to social platforms, measurement practices, and reporting tools, and contribute to team points of view and recommendations.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
