Business Analytics Sr Associate

KeyBank • Brooklyn, OH

3d • Hybrid

About The Position

The Consumer Bank Checking Acquisition & Marketing Analytics team is seeking a Senior Analyst to help drive new consumer household and checking portfolio growth. This hands-on role offers ownership of marketing campaigns and forecasts, including segmentation, forecasting, and reporting for Direct Mail campaigns aimed at acquiring new customers and deepening existing relationships. The role also contributes to strategies enabled by new technology, such as pre-approval campaigns and personalized pricing tests.

The Senior Analyst builds campaign files, develops and maintains reporting dashboards, supports audience segmentation strategy, and contributes to marketing spend forecasts. The role involves working with large datasets and using quantitative tools to solve business problems, communicate findings to stakeholders, and develop presentations, tools, and visualizations that support business decisions. The position also includes reviewing junior staff work, providing mentorship, coordinating team activities, documenting solutions, and creating procedures for ongoing testing and validation. Other duties may be assigned. Employees must comply with KeyBank policies and procedures and conduct business professionally and ethically.

The position is based at 4910 Tiedeman Road in Brooklyn, Ohio. KeyBank prioritizes in-office presence while providing flexible options where work can be performed effectively in a mobile environment. The role is eligible for a base salary of $80,000 to $150,000 annually, plus eligibility for incentive compensation. Placement within the range depends on factors including skills, experience, and geographic location.

Requirements

• Bachelor's degree in business, finance, MIS, analytics/data science, engineering, or a related field, or equivalent experience.
• At least 5 years of relevant financial services experience.
• Advanced skills with data manipulation and analysis tools such as SQL, Python, R, Cognos, SAS, Tableau, Excel, and Google Cloud.
• Ability to design and create dashboards and reports that communicate insights and support strategic business decisions.
• Ability to access and interpret data from enterprise data warehouses and supply chains.
• Strong communication skills, including tailoring messages to stakeholders and sharing relevant information proactively.
• Ability to build relationships, collaborate, and consult with mid-level leaders to resolve issues and influence outcomes.
• Structured problem-solving skills, including anticipating risks, incorporating cross-functional perspectives, identifying trends, and thoroughly vetting solutions.
• Experience reviewing work, mentoring junior analysts, and contributing to a collaborative team environment.
• Ability to meet goals, maintain focus on priorities, hold self and others accountable, and escalate challenges when needed.
• Familiarity with Agile development practices, including iterative development and continuous feedback.
• Ability to occasionally operate a motor vehicle with a valid driver's license.

Nice To Haves

• Experience in the banking industry with a strong understanding of key drivers of financial results.

Responsibilities

• Own segmentation, forecasting, and reporting for Direct Mail campaigns intended to acquire customers and deepen existing relationships.
• Build campaign files and develop and maintain critical reporting dashboards.
• Support audience segmentation strategy and contribute to marketing spend forecasts.
• Contribute to strategies enabled by new technology, including pre-approval campaigns and personalized pricing tests.
• Independently deliver moderate to complex analyses and reports.
• Work with large datasets using tools such as Python, Hadoop, R, SQL, SAS, and Google Cloud to solve business problems.
• Analyze and resolve anomalies found through quantitative tools and techniques.
• Lead conversations with business partners and communicate key points to stakeholders.
• Develop and deliver presentations, tools, and visualizations that present relevant data and insights to business partners.
• Identify and anticipate business needs and determine how to obtain necessary information.
• Review junior staff work and provide input, direction, and mentorship.
• Manage integration and coordination of activities within the team.
• Document solutions and create procedures and processes for ongoing testing and validation.
• Perform other assigned duties and comply with KeyBank policies and procedures.
• Occasionally operate a motor vehicle with a valid driver's license.

Benefits

• Eligible for incentive compensation, which may include production, commission, and/or discretionary incentives.
• Eligible for benefits; specific benefits are not detailed in the posting.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level