Business Analytics Sr Associate
About The Position
The Consumer Bank Checking Acquisition & Marketing Analytics team seeks a Senior Analyst to help drive new consumer household and checking portfolio growth. This hands-on role involves ownership of segmentation, forecasting, and reporting for Direct Mail campaigns to acquire new customers and deepen existing relationships. The role also contributes to strategies enabled by new technology, including pre-approval campaigns and personalized pricing tests. Responsibilities include building campaign files, developing and maintaining reporting dashboards, supporting audience segmentation strategy, and contributing to marketing spend forecasts. The position independently delivers analyses and reports, works with large datasets and quantitative tools to solve business problems, and analyzes anomalies. It also involves communicating findings to business partners, developing presentations and visualizations, anticipating business needs, reviewing and mentoring junior staff, coordinating team activities, and documenting and validating solutions. The role provides an opportunity to shape Consumer Banking acquisitions and deliver measurable business outcomes. The position is based at 4910 Tiedeman Road, Brooklyn, Ohio. Key prioritizes in-office presence while allowing flexible options when work can be performed effectively in a mobile environment.
Requirements
- Bachelor's degree in business, finance, MIS, analytics/data science, engineering, or a related field, or equivalent experience.
- At least 5 years of relevant financial services experience.
- Advanced skills in tools such as SQL, Python, R, Cognos, SAS, Tableau, Excel, and Google Cloud for data manipulation and analysis.
- Ability to design and create dashboards and reports that highlight insights and support strategic business decisions.
- Ability to access and interpret data from enterprise data warehouses and supply chains.
- Clear, persuasive communication tailored to stakeholders, including ability to handle high-stakes or conflict-driven conversations.
- Strong relationship-building and collaboration skills, including consulting with mid-level leaders to resolve issues and influence outcomes.
- Structured thinking to address complex problems, anticipate risks, integrate cross-functional perspectives, identify trends, and thoroughly vet solutions.
- Experience reviewing work, mentoring junior analysts, and contributing to a collaborative team environment.
- Ability to meet goals, maintain focus on priorities, hold self and others accountable, and escalate challenges when needed.
- Ability to occasionally operate a motor vehicle with a valid driver's license.
Nice To Haves
- Experience in the banking industry with a strong understanding of key drivers of financial results.
- Familiarity with Agile development practices, including iterative development and continuous feedback loops.
Responsibilities
- Own segmentation, forecasting, and reporting for Direct Mail campaigns aimed at acquiring new customers and deepening existing relationships.
- Build campaign files and develop and maintain critical reporting dashboards.
- Support audience segmentation strategy and contribute to marketing spend forecasts.
- Contribute to new strategies enabled by technology, such as pre-approval campaigns and personalized pricing tests.
- Independently deliver moderate to complex analyses and reports using large datasets and standard analytical tools.
- Analyze and resolve anomalies identified through quantitative tools and techniques.
- Lead conversations with business partners and communicate key points to stakeholders.
- Develop and deliver presentations, tools, and visualizations that convey insights and support business decisions.
- Identify and anticipate business needs and determine how to obtain relevant information.
- Review junior staff work and provide input, direction, and mentorship.
- Manage integration and coordination of activities within the team.
- Document solutions and create procedures and processes for ongoing testing and validation.
- Perform other duties as assigned and comply with KeyBank policies and procedures.
Benefits
- Eligible for incentive compensation, which may include production, commission, and/or discretionary incentives.
- Eligible for company benefits; the posting refers to a separate benefits list but does not specify individual benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
