Associate Director, Digital & Performance Marketing

The Los Angeles Lakers, Inc•El Segundo, CA

12d•$130,000 - $145,000•Onsite

About The Position

The Associate Director, Digital & Performance Marketing is a highly organized leader responsible for the strategy, day-to-day management, execution, and optimization of performance and digital marketing channels and platforms, including paid social, email, web, mobile app, forms, data collection, and related digital experiences. The role combines strategic planning with hands-on implementation and serves as a central point of management across platforms, internal stakeholders, vendors, and league partners. The position ensures digital initiatives are accurate, efficient, aligned with organizational objectives, and continually improved to support revenue, business priorities, and fan experience. The role leads digital platform strategy and UX, digital vendor evaluations, marketing calendars, game promotions, paid social campaigns, email marketing and CRM, website and mobile app content, sponsor programming, data privacy and compliance, and digital analytics and reporting. It also provides quality control and final review of the team's work, establishes priorities and workflows, and supports team development. The position manages a Coordinator, Digital Marketing and a Manager, Performance Marketing, and reports to the Senior Director, Marketing. The role is based in the El Segundo offices Monday through Friday, with work at Crypto.com Arena in downtown Los Angeles for Lakers home games and occasional off-site events. Travel may be up to 10%. Due to the ongoing NBA season, after-hours work is mandatory, and the employee must be available evenings, weekends, and holidays. The annual pay range is $130,000–$145,000.

Requirements

Bachelor’s degree in marketing, advertising, or a related field.
8–10 years of marketing experience.
At least 5 years of digital, product, or e-commerce marketing experience.
At least 4–5 years of people management experience.
Proven success launching and implementing digital marketing initiatives for high-profile global brands.
Proven success managing paid performance campaign reporting and identifying efficiencies.
Experience with A/B and multivariate testing.
Knowledge of CMS platforms, including WordPress; Figma; Adobe Creative Suite; project management software such as Jira, Trello, or Wrike; Microsoft Office; HTML/CSS and HTML email coding; website, app, and email UX principles; social platforms such as Meta, X, YouTube, and TikTok; and digital and social asset design and production requirements.
Strong leadership, organization, proactivity, decisiveness, and ability to balance strategic development with real-time implementation.
Broad digital channel knowledge across email, web, app, and social, with experience developing and implementing websites, apps, emerging technology, and digital experiences.
Strong understanding of design, copy, app, and website best practices and current digital design trends.
Deep understanding of marketing principles, analytics, service management, stakeholder alignment, and fan engagement.
Strong understanding of social media platforms, paid social campaigns, paid media performance data, and insights.
Ability to develop and follow strategic briefs, translating business objectives and brand strategy into tactical fan engagement and promotions.
Ability to manage multiple programs and deadlines, make sound decisions in a fast-paced environment, and adapt to changing information.
Detail-oriented, logical, and proactive problem-solving approach.
Ability to create innovative activations within mandatory parameters, including league rules and short timelines.
Understanding of sponsor program nuances.
Passion for basketball and sports business.
Availability for mandatory after-hours work and evenings, weekends, and holidays.

Nice To Haves

Advanced and continuing education preferred.
Agency experience or agency management experience is a plus.

Responsibilities

Lead UX design for digital platforms in line with business direction and coordinate with creative teams on visual experience.
Lead digital vendor evaluations, RFP processes, and freelancer engagement.
Oversee the digital marketing calendar, including campaign assignments, deployment schedules, builds, testing, approvals, and sends.
Ensure digital content is accurate, current, functional, and aligned with brand and business priorities.
Align performance marketing and digital marketing tactics for game promotions.
Direct a repeatable, layered system for ticketing promotions across performance and digital channels for 40+ home-game seasons.
Supervise paid social strategy, including campaign launches, budget management, data tracking, analysis, optimization, and reporting.
Oversee creative briefing for paid campaigns, including engagement, storytelling, partnership, and production requirements.
Partner with Business Analytics on tracking implementation and reporting to inform future campaigns.
Develop and implement email marketing strategies that support business needs and drive revenue.
Oversee email campaign execution and quality assurance across Eloqua and TM1.
Maintain and optimize email templates, including styling, HTML/code, and technical configurations; build and code emails using Litmus and Eloqua.
Create, maintain, and refresh email subscriber audiences and manage data ingestion from multiple sources and workflows.
Maintain email database processes for accurate segmentation, deployment, and subscriber management.
Oversee daily content updates on Lakers.com and build and maintain site pages using WordPress and related tools.
Conduct CMS and website audits, troubleshoot issues, and update affected pages.
Manage roster updates on Lakers.com and league-managed platforms, including player assets and JIRA requests.
Act as the lead contact between the mobile app vendor and internal stakeholders, facilitating communication, issue resolution, and project execution.
Oversee daily mobile app content and programming, and adjust content and merchandising to reflect organizational, marketing, and fan engagement priorities.
Lead planning and execution of Lakers fan club development to drive acquisition and revenue and support an omnichannel consumer experience.
Manage in-app advertising implementation, including placements, creative assets, ad units, weighting, specifications, and flight dates.
QA test mobile app builds and releases and communicate required changes and issues to vendors.
Serve as the primary digital marketing contact for sponsor programming and oversee sponsor marketing asset ideation, development, and execution.
Ensure sponsor digital tactics follow marketing best practices, deliver value, align with the Lakers brand, and meet sponsor needs.
Develop and maintain elements of the digital property rate card.
Manage organizational data privacy and compliance requirements, including CCPA-related requests, in partnership with Legal and IT.
Maintain careful processes for fan and customer data and create and manage data intake forms for organizational initiatives.
Pull, analyze, and report digital performance metrics for internal departments, partners, and external stakeholders.
Translate platform and campaign data into clear reporting and maintain accuracy and consistency across reporting requests.
Set expectations for high-quality work aligned with organizational goals and continually evaluate and improve execution.
Support team development, establish priorities, timelines, and workflows, and provide quality control and final review of the team's digital work.