Performance Marketing Analyst

US News & World Report ,L.P.•Washington, DC

74d•Hybrid

About The Position

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and Insurance. We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations such as Healthcare of Tomorrow . We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming and inclusive workplace where everyone is given an opportunity to succeed and contribute to their fullest.

Requirements

Minimum of 3 years’years of hands-on performance marketing experience, managing active budgets across both paid search and paid social channels.
Tactical familiarity with major social ad managers, and Google Ads (Meta Ads Manager, LinkedIn Campaign Manager).
Advanced proficiency in Excel/Google Sheets (Pivot tables, VLOOKUPs, array formulas) and strong familiarity with analytics platforms like Looker Studio, Google Analytics 4 (GA4), etc.
Strong attention to detail, highly organized, and capable of prioritizing multiple campaign launches and fast-moving optimization sprints.
Ability to think beyond campaign metrics to creatively solve and improve business-impact.
Bachelor’s degree in Marketing, Economics, Statistics, Communications, or a related field.

Nice To Haves

Experience working within the affiliate marketing industry.
Familiarity with marketing automation tools, GA4, and multi-touch attribution structures.
Basic graphic design or copywriting skills for quick ad iteration and creative testing.
UX/Landing page optimization experience
Passion for the U.S. News mission of providing trusted advice to consumers.

Responsibilities

Build, launch, and manage daily performance campaigns across search engines (Google Ads, Microsoft Advertising) and major paid social platforms (Meta, LinkedIn, TikTok, etc.) to support high-growth verticals.
Partner with the marketing manager to integrate paid search and paid social strategies, leveraging search intent data and organic affiliate partner performance, to inform social audience targeting and utilizing social engagement loops to reinforce search funnel performance.
Implement end-to-end A/B testing pipelines, from creative iteration and copy variants to landing page CRO, driving rapid learning cycles and performance lifts.
Partner with our internal Data Science, UX, and Content teams to track down-funnel lead quality, refine attribution models, and test incrementality.
Implement and monitor automated bidding strategies (Target ROAS, Max Conversion Value, tCPA) utilizing offline conversion tracking (OCT) data.
Ensure strict adherence to daily and weekly budget pacing across the portfolio.
Work closely with Data, Partner, & Product teams to align paid traffic with site user experience, attribution models, and down-funnel lead quality requirements.