Performance & Growth Marketing Manager

AMOREPACIFIC US, INC•New York, NY

10d•$90,000 - $110,000•Hybrid

About The Position

The Performance & Growth Marketing Manager supports full-funnel, cross-channel performance strategy for AESTURA, working across paid search, paid social, TikTok Shop, and Amazon media, including Sponsored Ads and DSP. The role drives efficient growth across national digital channels and retail media environments, combining hands-on platform management with strategic media planning and creative strategy. It also contributes to brand campaigns and product launches across multiple brands. The manager partners with media agencies and internal teams to plan, execute, analyze, and optimize campaigns; manages multi-brand catalogs, budgets, creative delivery, reporting, and billing; and shares performance insights with stakeholders. The position is NYC-based and follows a hybrid schedule requiring office attendance two to three days per week.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a quantitative discipline.
Must be based in NYC and able to commute to the office on a hybrid schedule of two to three days per week.
At least four years of hands-on experience managing paid search, including Google Ads and Amazon Sponsored Ads, and paid social, including platforms such as Meta, TikTok, YouTube, Pinterest, or Reddit.
Knowledge of the digital media landscape, especially Facebook/Instagram, Pinterest, TikTok, Snapchat, Google Ads, and Bing.
Experience managing multi-brand or multi-channel budgets, reporting, and creative strategy.
A proven track record managing budgets and driving high-ROI campaigns.
Hands-on experience with retailer and national media.
Digital marketing experience supporting skincare and beauty brands.
Knowledge of digital marketing best practices.
Deep experience with performance marketing metrics, including engagement metrics, CPM, CPV, CPA, ROAS, CPC, and LTV, and a good understanding of attribution models.
Strong analytical skills and ability to translate data into actionable strategy.
Excellent cross-functional collaboration, stakeholder management, communication, and interpersonal skills.
Ability to work under pressure and tight schedules; adapt quickly; solve problems creatively; multitask, prioritize, and self-start in a fast-paced environment.
Strong project management skills; goal- and results-driven approach; resourcefulness, motivation, and innovative thinking.

Nice To Haves

Previous work experience at a media agency is a plus, but not required.
Passion for media and creative strategy.

Responsibilities

Partner with the media agency and internal stakeholders to develop full-funnel growth strategies across paid search, paid social, and Amazon media for Innisfree, Mamonde, and Hanyul.
Drive performance and efficiency across national and retail media channels, tracking metrics including spend, sales, ROAS, CPC, CTR, CPM, NTB%, and CVR.
Develop integrated media plans for major retail and brand moments, including Prime Day, product launches, and seasonal or promotional periods.
Understand consumer journeys and marketing and sales funnel dynamics across DTC, retail media, and marketplace environments.
Manage multi-brand catalogs and media budgets while meeting monthly performance targets.
Analyze campaign data with platform partners and agencies; audit and optimize paid search, paid social, and Amazon campaigns; test new ad formats, creative, and tactics; and provide actionable recommendations.
Provide regular performance reporting across brands and channels to internal stakeholders.
Develop paid social creative briefs and conduct weekly competitive research to identify opportunities and creative insights.
Communicate with cross-functional partners, including brand marketing, PR, social, and creative design teams.
Manage timely and accurate delivery of creative assets to the media agency partner.
Manage monthly invoicing and billing for national media campaigns.