Director, Performance and Growth Marketing

Kiddom

1d•$180,000 - $250,000

About The Position

Kiddom is transforming K–12 education by bringing high-quality curriculum, instructional tools, and student analytics together in one coherent system. Its Learning Intelligence Technology supports educators in planning, teaching, assessing, and responding to student needs. Kiddom serves schools and districts with a K–12 curriculum and instructional platform. The Director leads demand generation and performance for the go-to-market team. The role owns campaign operations, paid media, lifecycle programs, the multi-touch attribution model, and funnel reporting from first touch through sales handoff. It is hands-on in Salesforce Marketing Cloud and Salesforce Core, partnering with Revenue Operations on system integrations and data infrastructure. The Director turns demand strategy into measured, optimized programs and recommends where to invest or pivot. The position reports to the VP of Marketing and works closely with Marketing, Sales, Customer Success, Product, Revenue Operations, and IT. It also manages external relationships with advertising platforms, agencies, and data and marketing technology vendors.

Requirements

8+ years in B2B demand generation, performance marketing, or marketing operations, including leading programs against pipeline or MQL targets in partnership with Sales leadership.
Hands-on experience with Salesforce Marketing Cloud or an equivalent enterprise marketing automation platform, including audiences, segmentation, campaign hierarchies, reports, operations, and dashboards.
Experience running paid media programs in search, paid social, or display, with budget ownership.
Experience building lead flow and routing and defining MQL and lead scoring with Sales and Revenue Operations.
Experience with account-based or territory-based marketing.
Strong analytical skills, including building funnel, conversion, and attribution reporting for executives.
Daily, practical use of Claude or similar AI tools for analysis, scaling, integrations, and documentation.
Sound judgment with incomplete information and the ability to explain trade-offs to non-technical leaders.

Nice To Haves

GA4 experience, including attribution and reporting design.
Familiarity with SEO and AEO and how AI search visibility is measured.
Experience with low-code tools or AI agents for workflow automation and marketing tools such as Qualified PiperX (AI SDR).
Familiarity with K–12 education, district buying cycles, and curriculum adoption, or other long-cycle, complex B2B sales.

Responsibilities

Own the annual and quarterly demand generation plan by market, segment, and product in partnership with the VP of Marketing and Sales leadership.
Own the marketing-sourced pipeline forecast and run campaigns, content calendars, launches, and metrics, ensuring each channel has a goal and measurable result.
Own performance for Google Ads, LinkedIn, social media campaigns, and Profound Ad Studio, including the annual paid media budget, budget pacing, audience strategy, and testing.
Run experiments on messaging, offers, and conversion, optimizing against cost per lead and marketing-sourced pipeline.
Administer Salesforce Marketing Cloud operations, including audiences, segmentation, agentic scheduling, deliverability, sender reputation, and forms.
Maintain accurate district and school audiences by state, role, and market.
Design the path from Salesforce campaign to Sales Account Executive notification.
Own the MQL definition, lead scoring, and handoff standards with Sales and Revenue Operations.
Maintain campaign structure in Salesforce and improve routing speed and accuracy.
Own lifecycle and nurture programs for prospects and current customers; set audience rules, cadence, and suppression logic, and keep acquisition and customer communications compliant.
Report weekly and monthly lead, funnel, and pipeline metrics to Marketing leadership, Sales, and the executive team; define metrics with Revenue Operations and provide clear recommendations.
Define the attribution approach with the VP of Marketing and connect spend, content, and AI search visibility to traffic, leads, and pipeline.
Develop targeting and measurement for account-based marketing and territory programs by market.
Run a regular operating cadence with Sales leadership, field teams, Customer Success, and Revenue Operations; share campaign calendars and incorporate field feedback into targeting and messaging.
Write requirements for integrations, automations, and data needs, prioritize them with the VP of Marketing and Revenue Operations, determine technology and integration requirements, and work with IT on access and security.
Manage external relationships with ad platforms, agencies, and data and marketing technology vendors.

Benefits

Competitive salary.
Meaningful equity.
Medical, dental, vision, disability, and life insurance benefits, with various PPO, HMO, and HSA medical plans.
401(k) plan.
One Medical membership in participating locations.
Flexible vacation time policy, subject to internal approval; average use is four weeks off per year.
10 paid sick days per year, prorated depending on start date.
Paid holidays.
Paid bereavement leave.
Paid family leave after birth or adoption: at least 16 paid weeks for birthing parents and 10 weeks for caretaker parents, intended to supplement state benefits.
Commuter and FSA plans.