PCS Content, Executive Platforms & Integrated Storytelling

U.S. Bank • Horsham, PA

5d

About The Position

The Payments, Consumer and Small Business (PCS) Content, Executive Platforms & Integrated Storytelling Leader develops, leads and executes the external marketing strategy for U.S. Bank Credit Cards, Payments, Consumer and Small Business. The role spans Proprietary Cards, Small Business, Debit, Elan and Co-Brand, and serves as a senior leader and strategic advisor to PCS leadership.

The leader builds and manages an integrated marketing platform encompassing affiliates and content creators, influencer marketing, experiential marketing, card-led sponsorships, product launches and thought leadership. In partnership with the Chief Marketing Officer and teams across Corporate Communications, Marketing, Social Media, Public Affairs, Legal, Risk and Compliance, the role establishes strategy, governance, processes, measurement and reporting to strengthen PCS card visibility, support business priorities and align with enterprise communications standards.

The position integrates earned, paid and owned channels, executive visibility and experiential activations into a cohesive PCS narrative. It develops launch narratives and customer value propositions, strengthens executive platforms and leadership positioning, evaluates sponsorship and event opportunities, and uses measurement and media intelligence to inform communications strategy and business decisions.

Requirements

• 12+ years of progressive experience in media relations, corporate communications, integrated communications, experiential marketing, external affairs or related disciplines, including significant experience advising senior executives.
• Demonstrated experience developing and leading marketing and communications strategies for complex businesses, major product launches and high-profile external initiatives.
• Deep relationships with national payments and credit card influencers, affiliates and content creators, and demonstrated ability to build new relationships and generate meaningful earned media outcomes.
• Experience developing executive positioning, thought leadership and external visibility strategies for senior leaders.
• Experience working across earned, paid and owned channels and developing integrated communications programs spanning media, influencers, experiential activations and strategic partnerships.
• Demonstrated experience managing agencies, external partners and significant communications budgets.
• Strong understanding of reputation management, issues management, crisis communications and communications governance within a complex, highly regulated organization.
• Exceptional executive presence, judgment, writing and storytelling skills, with the ability to influence senior leaders and work effectively across complex matrixed organizations.

Responsibilities

• Develop and lead relationships with credit card and personal finance personalities, industry experts, bloggers, affiliates and content creators.
• Build engagement programs with credit card influencers and industry experts to support product education, launches, thought leadership and ongoing PCS storytelling.
• Integrate earned media, paid partnerships, owned content, media influencers, executive visibility and experiential activations to extend reach and impact.
• Develop and lead experiential communications strategies for PCS product launches, credit-card-focused media events, executive engagements and other priority initiatives.
• Lead overarching marketing strategies for major product launches, partnerships, business milestones and other key PCS initiatives.
• Strengthen PCS leadership positioning through proactive storytelling, thought leadership and differentiated media narratives.
• Build executive platforms that strengthen visibility, credibility and thought leadership, including executive positioning, biographies, headshots and external profiles.
• Establish a communications measurement framework and KPIs tied to PCS business and communications objectives.
• Turn communications performance data and media intelligence into actionable insights and recommendations for communications strategy and business decisions.
• Evaluate sponsorship and event opportunities based on strategic relevance, audience, visibility, business objectives and measurable communications value.
• Ensure individual activations support a consistent, cohesive PCS narrative rather than operating as standalone communications or events.
• Develop launch narratives, messaging and storytelling strategies that articulate customer value and strengthen PCS’s position in the payments and credit card marketplace.
• Partner with the Chief Marketing Officer to integrate PCS communications strategy with broader Marketing priorities and the overall business agenda.
• Establish strategy, governance, processes, measurement and reporting infrastructure in collaboration with relevant internal teams.

Benefits

• Healthcare, including medical, dental and vision
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation, from two to five weeks depending on salary grade and tenure
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed