Integrated Content Director

Champion Petfoods Europe • Louisville, CO

3d • Hybrid

About The Position

The Integrated Content Director leads the strategy, planning and execution of content across the pet parent journey, translating brand strategy and communication priorities into relevant, distinctive and effective content across channels and platforms. The role owns integrated content planning, content governance, creative operations, production planning, agency coordination and content effectiveness, establishing processes and ways of working to deliver high-quality content with greater speed, agility and efficiency.

Working closely with Brand, Media & Digital, Ecommerce, Shopper Marketing and partner agencies, the Director ensures content is fit for platform, connected across touchpoints and optimized for key moments. The role also leverages emerging technologies and AI-enabled creative solutions to accelerate content development and improve marketing effectiveness.

The position works from the company’s corporate office in Boulder, Colorado; Nashville, Tennessee; or New York, New York, on a hybrid schedule with three days in person.

Requirements

• 10+ years of progressive experience in content strategy, integrated marketing, creative operations, brand communications or related disciplines.
• Strong expertise in integrated content strategy and planning, including translating brand and communication strategies into content ecosystems across multiple channels and platforms.
• Digital-first orientation and understanding of platform-specific creative requirements, changing consumer behaviors, and content’s role in search, social commerce and digital discovery.
• Experience managing creative agencies, production partners and content ecosystems, including scopes of work, budgets, timelines and performance accountability.
• Experience leading creative operations and production, including briefing, workflow management, asset development, approvals, production planning and deployment across complex organizations.
• Knowledge of content governance and brand management, including establishing standards and processes that balance brand consistency with speed and local or channel relevance.
• Experience with AI-enabled creative and content technologies.
• Analytical orientation and experience using content performance, testing and insights to optimize creative effectiveness and inform future development.
• Strong cross-functional leadership and influencing skills.
• Proven people leadership experience.

Nice To Haves

• Experience in consumer products, retail, ecommerce or other consumer-facing organizations.

Responsibilities

• Lead the development and execution of integrated content strategies, translating brand communication platforms and portfolio and innovation priorities into content plans across the pet parent journey.
• Define how content is activated across paid, owned, earned, social, retail, ecommerce and advocacy touchpoints, connecting content while tailoring it to each channel, audience and role.
• Establish content governance principles, standards and ways of working that support brand strategy, visual identity, claims and communication guidelines while enabling local execution.
• Own end-to-end content workflows, from briefing and prioritization through creative development, approvals, production and deployment; simplify processes and improve speed, visibility and accountability.
• Lead relationships and ways of working with creative, production and content partners, setting clear scopes, expectations and performance standards while driving quality, efficiency and creative excellence.
• Accelerate adoption of AI-enabled creative and content solutions to improve speed, agility, personalization and cost efficiency, and establish appropriate governance and quality standards.
• Champion content designed for the specific behaviors and requirements of each platform, audience and moment.
• Establish content effectiveness principles and measurement frameworks, using performance data, testing and learnings to improve creative quality, relevance and business impact.
• Develop talent, build capabilities and foster a high-performing, collaborative content culture.

Benefits

• 401(k) with company contribution and donation matching.
• Medical, dental and vision plans.
• Employee Assistance Programs.
• In-house and online learning and development.
• Education Assistance Program.
• Free bag of premium pet food each month.
• Free parking.
• Paid time off benefits, if eligible.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed