Integrated Content Director

Mars • New York, NY

5d • $129,000 - $177,000 • Hybrid

About The Position

Champion Petfoods is seeking an Integrated Content Director to lead content strategy, planning, and execution across the pet parent journey. The role translates brand strategy and communication priorities into relevant and effective content across channels and platforms. It owns integrated content planning, governance, creative operations, production planning, agency coordination, and content effectiveness, building processes that support high-quality delivery with greater speed, agility, and efficiency.

Working with Brand, Media & Digital, Ecommerce, Shopper Marketing, and partner agencies, the Director ensures content is connected across touchpoints and adapted to each platform and audience. The role also leads adoption of AI-enabled creative solutions to accelerate development and improve marketing effectiveness. The position is based at the company’s corporate office in Boulder, Colorado; Nashville, Tennessee; or New York, New York, with a hybrid schedule requiring three days in person.

Requirements

• 10 or more years of progressive experience in Content Strategy, Integrated Marketing, Creative Operations, Brand Communications, or a related discipline.
• Strong expertise in integrated content strategy and planning, including translating brand and communication strategies into content ecosystems across channels and platforms.
• Digital-first orientation and understanding of platform-specific creative requirements, changing consumer behavior, and content’s role in search, social commerce, and digital discovery.
• Experience managing creative agencies, production partners, and content ecosystems, including scopes of work, budgets, timelines, and performance accountability.
• Experience leading creative operations and production, including briefing, workflow management, asset development, approvals, production planning, and deployment in complex organizations.
• Knowledge of content governance and brand management, including establishing standards and processes that balance consistency with speed and local or channel relevance.
• Experience with AI-enabled creative and content technologies.
• Analytical orientation and experience using content performance, testing, and insights to optimize creative effectiveness.
• Strong cross-functional leadership and influencing skills.
• People leadership experience, including developing talent, building capabilities, and fostering a high-performing, collaborative content culture.

Nice To Haves

• Experience in consumer products, retail, ecommerce, or other consumer-facing organizations.

Responsibilities

• Lead the development and execution of integrated content strategies and plans across the pet parent journey.
• Define how content is activated across paid, owned, earned, social, retail, ecommerce, and advocacy touchpoints, tailoring it to each channel, audience, and role.
• Establish content governance principles, standards, and working practices that support brand consistency and effective local execution.
• Own end-to-end content workflows, including briefing, prioritization, creative development, approvals, production, and deployment.
• Lead relationships and working practices with creative, production, and content partners, setting scopes, expectations, and performance standards.
• Accelerate adoption of AI-enabled creative and content solutions while establishing governance and quality standards.
• Champion content designed for the specific behaviors and requirements of each platform.
• Establish content effectiveness principles and measurement frameworks, using performance data, testing, and learnings to improve creative quality, relevance, and business impact.
• Lead cross-functional collaboration with Brand, Media & Digital, Ecommerce, Shopper Marketing, and partner agencies.
• Develop talent, build capabilities, and foster a collaborative, high-performing content culture.

Benefits

• 401(k) with company contribution
• Donation matching
• Medical insurance
• Dental insurance
• Vision insurance
• Employee Assistance Programs
• In-house and online learning and development
• Education Assistance Program
• Free bag of premium pet food each month
• Free parking
• Paid time off benefits, if eligible

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed