Website Content & Digital Storytelling Contractor
About The Position
The National Cherry Blossom Festival, Inc. is seeking a detail-oriented, creative website content professional to turn seasonal messaging, event updates, and sponsor information into clear and compelling digital storytelling. The contractor will work with the Marketing & Communications team, Programming, Sponsorship, and external partners to keep the Festival website current, functional, visually engaging, and consistent with its brand voice and seasonal campaign. The role adapts Festival messaging for local, national, and international audiences and ensures sponsor, event, and program information is accurate and timely. The contractor will support both long-term website initiatives and short-term campaign needs, including landing pages, website updates, visual assets, and analytics reporting. They will help maintain consistent messaging across the website and other communications channels, monitor website performance, and provide reporting for campaigns and post-Festival evaluation. The work schedule is approximately 10–15 hours per week from November through December 2026, and approximately 20–25 hours per week from January through June 2027. Hours are generally between 10 AM and 4 PM or 10 AM and 5 PM, Monday through Friday, depending on the period. The contractor must be available for timely website updates during peak Festival season, March 1–April 11, 2027. Some evening and weekend availability may be required during peak Festival months for urgent updates; this support will be remote. The position requires on-site work three days a week in the downtown Washington, DC office.
Requirements
- 2–4 years of experience in website content management, digital communications, marketing, or a related field.
- Experience updating websites through WordPress or a similar content management system.
- Strong writing, editing, proofreading, and fact-checking skills.
- Basic photo editing or graphic design experience.
- Ability to turn campaign messaging, event details, and stakeholder updates into clear, engaging website content.
- Strong attention to detail and ability to manage multiple updates, timelines, and priorities.
- Basic understanding of website analytics and digital performance metrics.
- Experience working with photos, graphics, videos, and web-friendly visual assets.
- Ability to collaborate with cross-functional teams and incorporate feedback from multiple stakeholders.
- Ability to thrive in a fast-paced, event-driven environment and pivot quickly.
- Availability for timely website updates during peak Festival season, March 1–April 11, 2027.
- Ability to work on-site three days a week in the downtown Washington, DC office.
- Applicants must submit writing samples and/or a portfolio demonstrating website storytelling and digital content in visual and written form.
Nice To Haves
- Located in the Washington, DC metro area.
- Experience with tools such as WordPress, Google Analytics, Canva, Adobe Creative Suite, Monday.com, Slack, Microsoft Teams, Microsoft SharePoint, or similar platforms.
- Experience with SEO and AEO best practices.
- Experience supporting live events, festivals, nonprofits, tourism, or cultural organizations.
Responsibilities
- Adapt seasonal campaign messaging into clear, engaging website copy consistent with the Festival’s brand voice.
- Write, edit, proofread, and fact-check website content for accuracy, consistency, and audience relevance.
- Support the development and layout of new and existing web pages.
- Ensure website storytelling reflects the Festival’s events, programs, sponsor activations, cultural programming, participating organizations, restaurants, hotels, and regional offerings.
- Enhance web pages with photos, graphics, videos, and other visual assets.
- Monitor updates from Programming, Sponsorship, and Marketing teams to keep website content current.
- Make timely and accurate website updates in response to internal and external requests.
- Gather event details, sponsor language, program descriptions, links, images, and other content from internal teams.
- Respond to and troubleshoot website issues, escalating technical needs when appropriate.
- Manage the WordPress media library by uploading, organizing, resizing, and updating assets.
- Edit and optimize photos for web placement.
- Review website pages for outdated information, broken links, formatting issues, and opportunities for improvement.
- Support targeted campaigns throughout the Festival season while adhering to messaging guidelines and sponsor benefits and maintaining brand integrity.
- Develop and launch landing pages for marketing initiatives, sponsor campaigns, sweepstakes, ticketed events, and audience engagement efforts.
- Test and track custom links, campaign URLs, and website calls to action.
- Support long-term website initiatives to increase Festival awareness, attendance, and engagement before and after the Festival.
- Coordinate website content with the marketing content calendar and other communications channels, including social media, email marketing, and press materials.
- Monitor website analytics and key performance indicators, including traffic, referral sources, engagement, click-through performance, and user behavior.
- Collect and assemble monthly analytics for internal and post-Festival reporting.
- Provide website reporting for campaigns, sponsors, signature events, community programs, and seasonal initiatives.
- Identify insights and recommendations to improve website performance and audience experience.
- Attend meetings with the Marketing & Communications team and other internal departments as needed.
- Coordinate with Programming, Sponsorship, and external partners to ensure website information is accurate and updated promptly.
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
