Director for Digital Content and Website Communications

University of Mount Saint Vincent • New York, NY

1d

About The Position

The Director for Digital Content and Website Communications provides strategic leadership and management for the University of Mount Saint Vincent’s digital communications ecosystem, advancing the institution’s brand, voice, and strategic priorities across digital platforms. As a member of the Office of Advancement’s Marketing and Communications team, the Director develops digital communications strategies and initiatives that support enrollment, institutional reputation, alumni engagement, and the University’s Plan for Strategy.

The Director leads website communications, digital content strategy, multimedia storytelling, and emerging technologies. The role oversees strategy, governance, creation, optimization, compliance, and performance across the University’s websites, social media channels, multimedia platforms, and evolving search environments, including SEO, AEO, and AI-powered discovery platforms. The Director works with internal and external consultants on website development and related tools, and collaborates with campus leadership, academic and administrative departments, and external partners to create digital experiences that advance the University’s mission and priorities.

Requirements

• Bachelor’s degree or higher in marketing, communications, journalism, digital media, public relations, or a related field.
• Seven or more years of progressively responsible experience in digital communications, content strategy, website management, marketing, communications, or a related field.
• Demonstrated experience developing and executing digital content and website strategies that support organizational goals and measurable outcomes.
• Strong experience managing or providing strategic oversight of websites and content management systems, preferably WordPress, including content governance, information architecture, user experience, and optimization.
• Demonstrated knowledge of SEO, AEO, analytics, digital performance measurement, and emerging AI-powered search and discovery platforms.
• Excellent writing, editing, storytelling, and communication skills, with the ability to develop compelling content for multiple audiences and platforms.
• Experience managing social media strategy and content across multiple platforms, with an understanding of evolving digital trends and audience behaviors.
• Experience working with web developers, designers, IT professionals, agencies, consultants, and other external partners on digital projects.
• Knowledge of digital accessibility, user experience principles, and mobile-first content practices.
• Proficiency with Adobe Creative Cloud or comparable tools and experience working with multimedia content, including photography and video.
• Strong project management, organizational, and problem-solving skills, with the ability to manage multiple priorities and complex projects simultaneously.
• Demonstrated ability to work collaboratively across departments and advise senior leaders and campus partners on digital strategy.
• Creative, proactive, adaptable, and solutions-oriented approach, with a strong interest in emerging technologies and the evolving digital landscape.

Nice To Haves

• Higher education experience.
• Master’s degree in marketing, communications, higher education, digital media, or a related field.
• Experience leading digital strategy or website communications in higher education or another complex organization.
• Experience with website redesigns, CMS migrations, digital transformation initiatives, or enterprise-level web projects.
• Experience with enrollment marketing, advancement communications, alumni engagement, or institutional reputation initiatives.
• Experience leveraging generative AI, AEO, or emerging search and discovery technologies.

Responsibilities

• Lead development and execution of a comprehensive digital content and website strategy aligned with the University’s Plan for Strategy, institutional priorities, enrollment goals, advancement initiatives, and reputation-building efforts.
• Serve as the University’s strategic lead for website communications, overseeing content, governance, user experience, accessibility, performance, and optimization across umsv.edu, umsvathletics.com, and related digital properties.
• Partner with the Associate Vice President for Marketing and Senior Director for Communications on integrated digital campaigns and storytelling across web, social media, multimedia, and other digital channels.
• Steward the University’s digital voice, brand, and messaging across websites and social media, ensuring content is compelling, consistent, accurate, accessible, and audience-centered.
• Lead development, editing, publishing, and optimization of digital content, including website copy, landing pages, multimedia, and social media content.
• Oversee website content strategy and management, including information architecture, navigation, content governance, user experience, content audits, and coordination with web and technology partners.
• Collaborate with campus leadership, academic and administrative departments, and University partners to translate institutional priorities into digital experiences and content, including annual web updates and community guidelines.
• Lead SEO, AEO, and AI-powered discovery initiatives, optimizing University content for evolving search and information environments.
• Use analytics, audience insights, and performance data to evaluate digital content and website effectiveness and recommend continuous improvement.
• Oversee social media strategy and content development to increase engagement, reach, storytelling, and connection with University audiences.
• Direct and collaborate on multimedia content, including photography, videography, graphic design, and emerging formats, consistent with University brand and communications standards.
• Manage digital projects, vendors, consultants, and technology partners, including website enhancements, integrations, redesigns, and other initiatives.
• Monitor emerging digital technologies, platforms, audience behaviors, and higher education trends, and recommend approaches to strengthen visibility and engagement.
• Provide campus partners with guidance and training on website content, social media, accessibility, SEO/AEO, brand standards, and digital best practices.

Benefits

• Generous paid time off beyond the time the University is closed for holidays, including vacation and sick leave.
• Comprehensive health, dental, and vision insurance.
• 100% employer-sponsored life insurance and LTD benefits.
• 403(b) retirement plan with employer matching.
• Professional development opportunities.
• Tuition benefits for employees and their dependents.
• Employee Assistance Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Director