Director, Communications & Content

Sprouts Farmers Market•Phoenix, AZ

About The Position

The Communications & Content Director is a new leadership role at Sprouts Farmers Market, responsible for developing and executing integrated, customer-centric advertising and content plans across film, long- and short-form content, audio, and owned, paid, and earned media. The role also consults on programmatic, email, SMS/push, store, and site/app channels. Its purpose is to accelerate unaided awareness and brand equity through insight-driven, engaging, always-on communications and brand storytelling. Reporting to the VP, Brand Marketing, the Director leads internal teams and creative agency partnerships, overseeing creative quality, business impact, consumer engagement, and sustainable brand equity gains. The role manages a multi-million-dollar production budget and leads a team of Managers and Specialists. It will shape Sprouts’ creative vision and brand equity as the company grows across core, emerging, and new markets, positioning the brand at the intersection of holistic wellness, culture, and innovation. The Director creates the rolling content and communications plan, guides integrated campaign development and execution, and provides creative oversight of brand voice, tone, and messaging. The position leads film and content programming, including AI-generated content, paid partnerships and integrations, and internal and external production shoots. It also drives agency collaboration, organizational transformation, team development, and a culture of creativity and consumer connection.

Requirements

At least 15 years of experience in Creative Director roles at an agency or brand, or Executive/Senior Producer or Director roles at a network or independent organization.
Strong media and entertainment industry connections.
Experience leading world-class brand communications teams, with a track record of building sustained brand fame, media coverage, social currency, and high levels of virality.
Exceptional screenwriting, copywriting, and storytelling skills.
Deep experience creating social media content, managing its effectiveness, and integrating it strategically.
Competence pitching and presenting to senior stakeholders and executive board members.
Experience leading organizational change or transformation.
Ability to lead creative work and teams across integrated communications and content.

Nice To Haves

Bachelor’s degree in film production and design, creative writing, or a related creative field is strongly preferred.

Responsibilities

Create an 18-month rolling content and communications plan with agencies of record and the internal creative team.
Lead concept development and execution of integrated communications across brand strategic pillars, targeting engagement, response, growth, and penetration KPIs.
Shape, evolve, and provide creative oversight for the Sprouts Farmers Market brand voice, tone, and core messaging.
Act as the showrunner for Sprouts-produced film and content programming, including AI-generated content, paid partnerships and integrations, and production shoots.
Use industry connections, cultural insight, and emerging consumer phenomena in food and wellness to guide creative direction and content innovation.
Partner with agencies of record to develop strong, commercially connected creative briefs.
Manage critical delivery dates, seasonal upweights, and marketing-channel innovations with agency partners to optimize creative impact.
Align creative work with brand, category, and channel strategies and enterprise performance goals.
Lead campaign planning and align direction, timelines, and deliverables with the VP of Brand and CCO.
Lead, mentor, and develop the internal team to build a communications organization recognized as a wellness thought leader and industry pacesetter.
Build long-term creative partnerships with employees, influencers, and other third parties.
Foster a creative culture that encourages partners to push boundaries, challenge convention, and elevate the impact of brand communications.
Manage agency partners and lead monthly all-agency collaboration meetings.
Manage the annual content and communications production budget.

Benefits

Competitive pay
Sick time plan
Vacation accrual plan
Opportunities for career growth
15% discount on Sprouts purchases for the employee and one other household family member
Flexible schedules
Employee Assistance Program
401(k) retirement savings plan with company match
Company-paid life insurance
Contests and appreciation events
Performance-based bonus, subject to eligibility
Medical, dental, and vision coverage, subject to eligibility
Health Savings Account with company match, subject to eligibility
Pre-tax flexible spending accounts for healthcare and dependent care, subject to eligibility
Company-paid short-term disability coverage, subject to eligibility
Paid parental leave for mothers and fathers, subject to eligibility
Paid holidays, subject to eligibility
DailyPay access for eligible employees