Content & Communications Manager

Sunstate Equipment Co., LLC•Phoenix, AZ

About The Position

This role is responsible for developing, writing, and editing clear, compelling communications for both employees and external audiences across various channels and formats. The Content & Communications Manager will translate business priorities and complex information into easily understandable, relevant, and actionable messages. They will identify and share stories that highlight the company's brand and culture, ensuring all communications consistently reflect the company's voice while adapting to different audiences and channels. This includes reviewing and refining communications from others for quality and consistency, as well as developing social and digital content in partnership with the design team. The role also involves partnering with various departments to support key enterprise initiatives and organizational change through effective communication, helping employees understand the impact of changes. A key aspect of the role is owning and managing internal communication channels such as the company intranet, employee app, and internal displays, leading content strategy, governance, and development to improve reach and access to information. The manager will also use analytics and feedback to evaluate communication effectiveness and continuously improve strategies.

Requirements

  • Bachelor's degree in Communications, Journalism, Marketing, Public Relations or a related field, or equivalent professional experience.
  • 5+ years of relevant professional experience in corporate communications, employee communications, content development or a related field.
  • Exceptional writing and editing skills, with the ability to make complex topics clear, relevant and engaging for different audiences.
  • Experience developing employee communications and supporting organizational change or enterprise-wide initiatives.
  • Strong communications and editorial judgment, including the ability to navigate sensitive topics and confidential information.
  • Experience working with internal communications, employee engagement or digital publishing platforms.
  • Strong organizational and project management skills with the ability to manage multiple priorities and work effectively across teams.
  • Strong working knowledge of AI tools for content development and ideation, with the judgment to maintain accuracy, authenticity and brand voice.

Nice To Haves

  • Experience managing an intranet, employee communications platform or digital signage; familiarity with platforms such as Marketing Cloud, ComSuite, HubEngage or similar tools is a plus.
  • Experience developing content for social and digital channels, including familiarity with short-form video and visual content creation.
  • Strong storytelling instincts and an eye for identifying content opportunities across the organization.
  • Experience working with creative and design partners to bring content concepts to life.
  • Experience supporting communications in a geographically dispersed, field-based or operational organization.

Responsibilities

  • Develop, write and edit clear, compelling communications for employees and external audiences across channels and formats.
  • Translate business priorities and complex information into communications that are easy to understand, relevant and actionable.
  • Identify and tell employee, customer, community and business stories that bring Sunstate's brand and culture to life.
  • Ensure communications consistently reflect Sunstate's voice while adapting message, tone and format for the audience and channel.
  • Review and refine communications developed by others for clarity, tone, consistency and editorial quality.
  • Develop social and digital content and partner with Sunstate's design team on creative execution as appropriate.
  • Partner with EPMO, Change Management and business leaders to develop communications supporting key enterprise initiatives and organizational change.
  • Help employees understand what is changing, why it matters and what it means for them through clear, audience-centered communications.
  • Bring strong communications judgment to complex or sensitive initiatives, considering message, timing, audience and employee impact.
  • Own and manage key employee communication channels, including the company intranet, SS Connect employee app and internal branch displays.
  • Lead content strategy, governance and ongoing development of internal channels to improve employee reach and access to relevant information.
  • Manage content publishing and audience targeting across internal communications platforms.
  • Use channel analytics, engagement metrics and employee feedback to evaluate communication effectiveness and continuously improve content and channel strategy.
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