Assistant Director of Communications and Content

University of Louisiana, Lafayette • Lafayette, LA

4d

About The Position

The Assistant Director of Communications and Content tells the story of the Hilliard Art Museum and leads its communications strategy across digital and print channels. The position shapes how audiences encounter the museum’s exhibitions, programs, and collection, connecting activity inside the galleries with the communities the museum serves and extending the museum’s reach beyond its walls. It works closely with the design team, an external media relations consultant, a graduate assistant, and project-based photographers and videographers. The role helps raise the museum’s visibility, drive attendance, and build meaningful engagement with diverse audiences.

The position develops and implements communications aligned with the museum’s mission, exhibitions, educational programs, and institutional priorities. It directs newsletter and social media content, manages the website with the web and design team, oversees creative workflows and production across print and digital materials, and manages advertising strategy and budget. It also develops data-driven audience strategies, supports membership, attendance, ticket sales, and other revenue initiatives, manages external media relations, oversees a graduate assistant, and represents the museum at select community events.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 7 years of experience in communications, marketing, or content strategy.
• Experience with digital media management, marketing data analytics, and related tools.
• Excellent verbal and written communication skills, with a strong sense of narrative and voice.
• Excellent interpersonal skills and ability to work well with colleagues, artists, vendors, and community partners.
• Strong project management skills, including demonstrated success coordinating cross-functional teams and leading initiatives from conception to completion.
• Demonstrated experience in strategic planning and implementing communications strategies.
• Proficiency in Adobe Creative Suite and content management systems.
• Knowledge of digital marketing tools, platforms, and trends.
• Experience with media relations and press outreach, with a track record of high-quality earned media placements.
• Experience with CRM systems and data-driven decision-making.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Ability to represent the museum in a variety of forward-facing situations.

Nice To Haves

• Previous museum or cultural organization experience is strongly preferred.
• Experience working in a university museum setting.
• Knowledge of art history and contemporary art.
• Experience with fundraising communications and donor relations.
• Familiarity with social media and digital marketing trends.
• Bilingual Spanish/English skills.
• Experience with budgeting and financial management.
• Knowledge of the Lafayette and regional arts community.

Responsibilities

• Develop and implement a comprehensive communications strategy aligned with the museum’s mission, exhibitions, educational programs, and institutional priorities.
• Collaborate with the Office of University Communications and Marketing, university departments, and community partners to amplify the museum’s story and coordinate institutional communications.
• Develop content for the museum’s bi-weekly newsletter.
• Set content strategy and editorial direction for Facebook, Instagram, and LinkedIn; social media execution is handled by a graduate assistant.
• Manage the museum’s website in partnership with the web and design team.
• Collaborate with the design team on communications, content development, exhibition and program marketing, and events.
• Oversee design and production of print and digital communications, including advertising, invitations, brochures, banners, flyers, the member magazine, signage, and digital collateral.
• Book and manage photography shoots for exhibitions and events, coordinating project-based photographers and videographers.
• Project manage creative workflows from request through delivery, maintaining clear timelines and on-schedule deliverables.
• Manage the strategy and budget for advertising and digital promotion, aligning content, calls to action, and creative with audience and institutional goals.
• Collaborate with exhibition, education, and community program teams to develop and execute data-driven audience strategies.
• Use marketing analytics and audience data to inform, measure, and refine communications strategies and improve outcomes.
• Work with the development team to drive membership, attendance at member events, ticket and admission sales, and other revenue-generation initiatives.
• Manage the museum’s external media relations consultant and collaborate on an integrated media strategy, providing assets to support coverage and visibility.
• Oversee a graduate assistant responsible for digital asset management, social media execution, routine website updates, marketing analytics, and paid media plan execution.
• Create and oversee departmental goals and budget, managing resources efficiently to maximize impact.
• Represent the museum at select community events, develop partnerships with local organizations, and identify opportunities to extend the museum’s presence and relevance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior