Assistant Director of Communications and Content

University of Louisiana at Lafayette • Lafayette, LA

3d

About The Position

The Assistant Director of Communications and Content tells the story of the Hilliard Art Museum and leads communications strategy across digital and print channels. The role shapes how audiences encounter the museum’s exhibitions, programs, and collection, connecting gallery activities with the communities the museum serves and extending its reach beyond its walls. The position works closely with a design team, an external media relations consultant, a graduate assistant, and project-based photographers and videographers. It plays a central role in increasing visibility, attendance, and meaningful engagement with diverse audiences.

The position develops and implements communications aligned with the museum’s mission, exhibitions, educational programs, and institutional priorities; manages content and creative workflows; directs advertising and digital promotion; and uses audience data and analytics to refine outreach. It also supports membership, attendance, ticket and admission sales, and other revenue initiatives; manages media relations and departmental resources; supervises a graduate assistant; and represents the museum in community settings.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 7 years of experience in communications, marketing, or content strategy.
• Experience with digital media management, marketing data analytics, and related tools.
• Excellent verbal and written communication skills, with a strong sense of narrative and voice.
• Excellent interpersonal skills and ability to work well with colleagues, artists, vendors, and community partners.
• Strong project management skills, including success coordinating cross-functional teams and leading initiatives from conception to completion.
• Demonstrated experience in strategic planning and implementation of communications strategies.
• Proficiency in Adobe Creative Suite and content management systems.
• Knowledge of digital marketing tools, platforms, and trends.
• Experience with media relations and press outreach, with a track record of high-quality earned media placements.
• Experience with CRM systems and data-driven decision-making.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Ability to represent the museum in a variety of forward-facing situations.

Nice To Haves

• Previous museum or cultural organization experience is strongly preferred.
• Experience working in a university museum setting.
• Knowledge of art history and contemporary art.
• Experience with fundraising communications and donor relations.
• Familiarity with social media and digital marketing trends.
• Bilingual Spanish/English skills.
• Experience with budgeting and financial management.
• Knowledge of the Lafayette and regional arts community.

Responsibilities

• Develop and implement a comprehensive communications strategy aligned with the museum’s mission, exhibitions, educational programs, and institutional priorities.
• Collaborate with the Office of University Communications and Marketing, university departments, and community partners to amplify the museum’s story.
• Coordinate institutional communications so messages reflect the museum and its core values.
• Develop content for the museum’s bi-weekly newsletter.
• Set content strategy and editorial direction for Facebook, Instagram, and LinkedIn, with execution by a graduate assistant.
• Manage the museum’s website in partnership with the web and design team.
• Collaborate with the design team on communications content, exhibition and program marketing, and events.
• Oversee design and production of print and digital communications, including advertising, invitations, brochures, banners, flyers, the member magazine, signage, and digital collateral.
• Book and manage photography shoots for exhibitions and events, coordinating project-based photographers and videographers.
• Manage creative workflows from request through delivery, maintaining timelines and ensuring deliverables are on schedule.
• Manage the strategy and budget for advertising and digital promotion.
• Coordinate with external design teams to align content, calls to action, and creative work with audience and institutional goals.
• Work with exhibition, education, and community program teams to develop and execute data-driven audience development strategies.
• Use marketing analytics and audience data to inform, measure, and refine communications strategies and improve outcomes.
• Work with the development team to support membership, member-event attendance, ticket and admission sales, and other revenue initiatives.
• Manage the museum’s external media relations consultant and collaborate on an integrated media strategy, providing assets needed to secure coverage and visibility.
• Oversee a graduate assistant responsible for digital asset management, social media execution, routine website updates, marketing analytics, and paid media plan execution.
• Use graduate assistant reporting to refine strategies and improve outcomes.
• Create and oversee departmental goals and budget, managing resources efficiently to maximize impact.
• Represent the museum at select community events, develop partnerships with local organizations, and identify opportunities to extend the museum’s presence and relevance.
• Travel locally and regionally for outreach events and professional development; perform some evening and weekend work for exhibition openings and special events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior