Digital Storytelling Lead

The New York Climate Exchange•New York, NY

2d•Hybrid

About The Position

The New York Climate Exchange is seeking a creative and operationally minded Digital Storytelling Lead to evolve and strengthen the organization’s narrative. The role turns climate research, partner activity, programs, and campus progress into engaging digital stories and conversations. The position works across communications, events, program teams, and partner institutions, helping ensure content is timely, authentic, accurate, and consistent with brand standards. The role owns social content planning and publishing across Instagram, LinkedIn, and YouTube; creates and adapts content in multiple formats; builds relationships with creators and influencers; and captures stories from events and the Exchange community. It also contributes to newsletter, blog, website, and PR materials, while developing scalable production workflows and reporting on content performance.

Requirements

3–5 years of experience creating and managing social and digital content for a mission-driven, high-visibility organization or brand.
Strong platform-native instincts for Instagram, LinkedIn, and YouTube, including an understanding of what performs and why.
Content creation skills, including sharp copywriting, writing designer briefs, developing video storyboards, and shooting and editing compelling content on a phone or camera.
Strong editorial judgment, including knowing which stories matter, when to post, and when to hold back.
Ability to translate technical or research-heavy topics into accessible, engaging stories.
Ability to work quickly without sacrificing quality or accuracy.
Genuine interest in climate, sustainability, and making cities more resilient and livable.
Strong cross-functional communication skills and comfort with ambiguity, multi-partner approvals, and a growing program.
Strong organization skills, ability to work independently, and ability to manage competing priorities.
Comfort with social publishing, analytics tools, and project management systems.
Ability to work in the United States; the Exchange does not currently have visa-sponsoring capabilities.

Nice To Haves

Experience with nonprofit, higher education, climate, science, or human-centered design organizations or brands.
Experience with video editing tools and native platform editors.

Responsibilities

Create original short-form videos, graphics, carousels, and written content about programs, fellows, partner events, and progress around the Governors Island climate campus.
Develop timely, high-impact content for announcements, program launches, research findings, and events such as Climate Week NYC.
Own the social content calendar and posting cadence on Instagram, LinkedIn, and YouTube, balancing proactive storytelling with announcement-driven content and adapting to new platforms as the organization grows.
Identify and build relationships with influencers and creators in climate, finance, and urban policy to extend the reach of the organization’s content.
Source and showcase authentic stories from partners, fellows, students, and community members.
Collaborate with the communications director, events associate, program leads, and partner institutions to identify stories and maintain consistency with brand standards.
Contribute to the monthly newsletter, blog, and website content, and produce press-ready assets such as photos, b-roll, and fact sheets in coordination with PR efforts.
Capture and repurpose event content to reach larger audiences.
Build social listening practices, monitor platform trends, and pitch content ideas and campaigns to leadership.
Manage content through internal and partner approvals, develop scalable production workflows, track performance, and clearly report learnings.