PCS Content, Executive Platforms & Integrated Storytelling

U.S. Bank • Horsham, PA

7d • $149,515 - $175,900

About The Position

The Payments, Consumer and Small Business (PCS) Content, Executive Platforms & Integrated Storytelling Leader develops, leads and executes the external marketing strategy for U.S. Bank Credit Cards, Payments, Consumer and Small Business. The role covers Proprietary Cards (Cash, Rewards and non-rewards), Small Business, Debit, Elan and Co-Brand. It serves as a senior leader and strategic advisor to PCS leadership, building and managing an integrated marketing platform across affiliates and content creators, influencer marketing, experiential marketing, card-led sponsorships, product launches and thought leadership.

Working closely with the Chief Marketing Officer and in partnership with Corporate Communications, Marketing, Social Media, Public Affairs, Legal, Risk and Compliance, the leader establishes the strategy, governance, processes, measurement and reporting infrastructure needed to strengthen PCS card visibility, support business priorities and align communications with U.S. Bank enterprise standards. The position develops influencer and expert relationships and engagement programs; integrates earned, paid and owned channels; leads experiential communications and major launch strategies; and builds executive visibility and thought leadership platforms.

The leader also establishes communications measurement frameworks and KPIs, interprets performance data and media intelligence, evaluates sponsorship and event opportunities, and ensures individual activations contribute to a cohesive PCS narrative. The role develops launch messaging and storytelling that articulates customer value and partners with the Chief Marketing Officer to integrate PCS communications with broader Marketing priorities and the overall business agenda.

Requirements

• 12 or more years of progressive experience in media relations, corporate communications, integrated communications, experiential marketing, external affairs or related disciplines.
• Significant experience advising senior executives.
• Demonstrated experience developing and leading marketing and communications strategies for complex businesses, major product launches and high-profile external initiatives.
• Deep relationships with national payments and credit card influencers, affiliates and content creators, and demonstrated ability to build new relationships and generate meaningful earned media outcomes.
• Experience developing executive positioning, thought leadership and external visibility strategies for senior leaders.
• Experience working across earned, paid and owned channels and developing integrated communications programs spanning media, influencers, experiential activations and strategic partnerships.
• Demonstrated experience managing agencies, external partners and significant communications budgets.
• Strong understanding of reputation management, issues management, crisis communications and communications governance within a complex, highly regulated organization.
• Exceptional executive presence, judgment, writing and storytelling skills.
• Ability to influence senior leaders and operate effectively across complex matrixed organizations.

Responsibilities

• Develop, lead and execute the external marketing strategy for U.S. Bank Credit Cards, Payments, Consumer and Small Business, including Proprietary Cards, Small Business, Debit, Elan and Co-Brand.
• Serve as a senior leader and strategic advisor to PCS leadership.
• Build and manage an integrated marketing platform spanning affiliates and content creators, influencer marketing, experiential marketing, card-led sponsorships, product launches and thought leadership.
• Develop and lead relationships with credit card and personal finance personalities, industry experts, bloggers, affiliates and content creators.
• Build engagement programs with credit card influencers and industry experts to support product education, launches, thought leadership and ongoing PCS storytelling.
• Integrate earned media, paid partnerships, owned content, media influencers, executive visibility and experiential activations to extend reach and impact.
• Develop and lead experiential communications strategies for PCS product launches, credit-card-focused media events, executive engagements and other priority initiatives.
• Lead overarching marketing strategies for major product launches, partnerships, business milestones and other key PCS initiatives.
• Strengthen PCS leadership positioning through proactive storytelling, thought leadership and differentiated media narratives.
• Build executive platforms and positioning that strengthen visibility, credibility and thought leadership, including biographies, headshots and external profiles.
• Establish communications measurement frameworks and KPIs tied to PCS business and communications objectives.
• Translate communications performance data and media intelligence into actionable insights and recommendations for communications strategy and business decisions.
• Evaluate sponsorship and event opportunities for strategic relevance, audience, visibility, business objectives and measurable communications value.
• Ensure individual activations contribute to a consistent, cohesive PCS narrative.
• Develop launch narratives, messaging and storytelling strategies that articulate customer value and strengthen PCS’s position in the payments and credit card marketplace.
• Partner with the Chief Marketing Officer to align PCS communications with broader Marketing priorities and the overall business agenda.
• Establish strategy, governance, processes, measurement and reporting infrastructure in coordination with Corporate Communications, Marketing, Social Media, Public Affairs, Legal, Risk and Compliance.

Benefits

• Healthcare coverage, including medical, dental and vision
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation of two to five weeks, depending on salary grade and tenure
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law
• Incentive and recognition programs
• Equity stock purchase
• 401(k) contribution
• Pension

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed