PCP/Endo Business Specialist - Atlanta North, GA

Boehringer Ingelheim•Atlanta, GA

About The Position

The PCP/Endo Business Specialist develops and implements a plan to maximize net sales of Boehringer Ingelheim (BIPI) and co-promoted diabetes products, in alignment with commercial leadership direction and company guidelines, policies, and directives. The specialist works with targeted healthcare providers and community hospitals and may also support teaching, federal, and military hospitals; managed healthcare facilities; group purchasing organizations; and integrated delivery networks. The role uses product knowledge and selling skills to influence healthcare professionals, execute brand strategies, coordinate customer engagement across personal and non-personal channels, and build lasting customer relationships. It includes working with co-promotion partners, managed care teams, speakers, thought leaders, advocates, and other customer-facing colleagues. The specialist analyzes territory and market information, plans resource allocation, manages programs and budgets, maintains account records, and completes administrative and sales training requirements. The position involves daily travel within the territory, visits to offices, hospitals, and clinics, and periodic overnight travel. The specialist must be able to work at least 40 hours per week, with morning and evening flexibility for physician schedules and speaker programs. The role also requires effective remote customer engagement and compliant presentations using video, phone, and digital media. Applicants and employees must be eligible and authorized under applicable U.S. Export Laws to work for the company and receive any technology required for the role.

Requirements

  • For the standard level: at least two years of successful sales and/or marketing experience in the pharmaceutical or healthcare industry, pharmacy, B2B, customer engagement services, or equivalent.
  • For the executive level: at least five years of successful sales and/or marketing experience in the pharmaceutical or healthcare industry, pharmacy, B2B, customer engagement services, or equivalent.
  • History of successful performance and meeting expectations for the key competencies required for the role.
  • Proficiency in Excel, Word, Outlook, and database applications.
  • Ability to travel, which may include overnight travel.
  • Reside within the territory or be willing to relocate; exceptions are subject to senior sales leadership approval.
  • Valid driver’s license and acceptable driving record.
  • Authorization and ability to drive a company-leased vehicle or authorized rental vehicle.
  • Ability to work at least 40 hours per week with morning and evening flexibility as needed, including for physician schedules and evening speaker programs; ability to function in a self-directed work environment.
  • Ability to learn and retain complex material, pass tests on product and disease-related knowledge, and deliver clear, effective, accurate, and compliant verbal information to physicians.
  • Ability to work with diverse groups, interact with medical practitioners and business partners, and manage stress and conflict involved in gaining physician access in a highly competitive environment.
  • Ability to work with external and internal customers and remain comfortable in new environments and adverse conditions.
  • Proficiency in remote customer engagement and in delivering clear, compliant presentations using video conferencing, phone, and digital media.
  • Ability to meet the position’s physical demands, including daily territory travel, walking, stairs, bending, reaching overhead, and intermittent repetitive lifting of up to 40 pounds.
  • Ability to pass the state motor vehicle vision requirement.
  • Eligibility and authorization under U.S. Export Laws to be employed by the company and receive technology required for the position.
  • At least a bachelor’s degree from an accredited institution is preferred, rather than stated as a requirement.

Nice To Haves

  • Bachelor’s degree from an accredited institution.
  • Experience in the diabetes therapeutic area.

Responsibilities

  • Develop and implement a territory plan to maximize net sales of BIPI and co-promoted diabetes products, consistent with commercial leadership direction and company policies.
  • Use product knowledge and selling skills to influence targeted healthcare professionals to support promoted diabetes products.
  • Execute brand strategies and deliver company sales and marketing messages appropriately to customers.
  • Establish and maintain communication, cooperation, and coordination with co-promotion partners and BIPI employees.
  • Complete pre-call plans, tailor discussions to stakeholder needs, build customer networks, follow up accurately and promptly, and foster trust over time.
  • Use approved sales training techniques to facilitate customer decision-making.
  • Coordinate customer engagement through personal and non-personal channels according to customer preferences.
  • Identify top customer plans and discuss payer environments, copays, and formulary access with customers.
  • Work with Managed Care Area Managers to generate and sustain product support on managed care organization formularies, and influence extended teams to implement those decisions.
  • Deliver the continuation-of-care model, including discharge protocols, treatment algorithms, and disease management.
  • Analyze qualitative and quantitative territory information to improve business plans and customer calls, and monitor local market conditions.
  • Plan and optimize the allocation of samples, copay cards, speaker-program funds, and in-office meal funds; regularly adjust implementation plans and pursue opportunities aligned with territory and brand tactics.
  • Use analysis tools to plan activity, report and monitor resource utilization, and maintain account and customer records.
  • Complete administrative responsibilities and all required sales training.
  • Identify thought leaders, innovators, and advocates; work with trained speakers on diabetes topics and products; and provide feedback and follow-up to speakers and attendees.
  • Build contacts and networks among advocates and customer groups, develop speakers and thought leaders, and manage programs and budgets within standards.
  • Collaborate with account teams, medical teams, and other customer-facing roles to meet customer needs and sales objectives, including as account ownership transitions to an account-based model.
  • Conduct company business in accordance with applicable regulations and company policies and procedures, report observed violations to management, and maintain high ethical and professional standards.
  • Travel throughout the territory, including visits to office buildings, hospitals, and clinics, and periodically travel overnight for training and meetings.
  • Engage customers remotely through video conferencing, phone, and digital media, delivering clear and compliant presentations and building relationships that support live and virtual engagement.

Benefits

  • Competitive compensation and benefit programs.
  • Support for a healthy working environment, meaningful work, mobility, networking, and work-life balance.
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