PCP/Endo Business Specialist - Alpharetta, GA

Boehringer Ingelheim•Alpharetta, GA

About The Position

The PCP/Endo Business Specialist develops and implements a plan to maximize net sales of BIPI and co-promoted diabetes products, following direction from BIPI commercial leadership and the company’s guidelines, policies, and directives. The specialist conducts business with targeted healthcare providers and community hospitals, and may also work with teaching, federal, and military hospitals, managed healthcare facilities, group purchasing organizations, and integrated delivery networks. The role uses product knowledge and selling skills to influence healthcare professionals, execute brand strategies, and coordinate customer engagement through personal and non-personal channels. It involves territory planning and analysis, resource allocation, payer and formulary discussions, speaker and advocate development, collaboration with internal and external customer-facing teams, and compliance with applicable regulations and company policies. The specialist must be able to deliver clear, accurate, and compliant product and disease-related information both in person and remotely. The position requires daily travel within the territory, flexibility to meet physicians’ schedules and coordinate evening speaker programs, and at least 40 hours of work per week. Periodic overnight travel may be required for training and meetings. The employee must be able to work independently and meet the physical demands of territory travel, including walking, stairs, bending, and intermittent repetitive lifting of up to 40 pounds.

Requirements

  • A minimum of two years of successful sales and/or marketing experience in the pharmaceutical or healthcare industry, pharmacy, B2B, customer engagement services, or equivalent; the external requirements specify a minimum of five years.
  • History of successful performance.
  • Meet expectations for the key competencies required for the role.
  • Proficiency in Excel, Word, Outlook, and database applications.
  • Ability to travel, including possible overnight travel.
  • Reside in the territory geography or be willing to relocate, subject to exceptions granted by senior sales leadership.
  • Valid driver’s license and acceptable driving record.
  • Authorization and ability to drive a company-leased or authorized rental vehicle.
  • Ability to work at least 40 hours per week, with morning and evening flexibility as needed, and function in a self-directed work environment.
  • Ability to learn and retain complex material, pass tests demonstrating product and disease-related knowledge, and deliver clear, effective, accurate, and compliant verbal content to physicians.
  • Ability to engage effectively with diverse groups, medical practitioners, and business partners, and manage stress and conflict associated with gaining physician access in a competitive environment.
  • Pass the state motor vehicle vision requirement for operating a motor vehicle.
  • Ability to work with internal and external customers and be comfortable in new environments and adverse conditions.
  • Ability to perform daily territory travel with multiple stops and visits to offices, hospitals, and clinics; walk, climb stairs, bend, and lift pharmaceutical materials or goods above head height; and intermittently lift repetitively up to 40 pounds.
  • Eligibility and authorization under U.S. Export Laws to be employed by the company and receive any technology required for the position or accessible through employment.
  • Proficiency in remote customer engagement and the ability to deliver clear, compliant sales presentations through video, phone, and digital media applications.

Nice To Haves

  • Bachelor’s degree from an accredited institution is preferred.
  • Experience in the diabetes therapeutic area is preferred.

Responsibilities

  • Develop and implement a territory business plan to maximize net sales of BIPI and co-promoted diabetes products in alignment with commercial leadership and company guidelines.
  • Use product knowledge and selling skills to influence targeted healthcare professionals to support promoted diabetes products, and execute brand strategies and marketing messages appropriately.
  • Build and maintain effective communication and coordination with co-promotion partners and BIPI employees.
  • Prepare pre-call plans, build customer discussions around needs and opportunities, develop customer networks, conduct timely follow-up, and build trust with customers.
  • Use appropriate sales training techniques to facilitate customer decision-making and coordinate engagement through personal and non-personal channels based on customer preferences.
  • Identify top plans and discuss payer environments, co-pays, and formulary access with customers; work with Managed Care Area Managers and extended teams to support products on MCO formularies and pull through MCO decisions.
  • Deliver the continuation-of-care model, including discharge protocols, treatment algorithms, and disease management.
  • Analyze territory information and local market conditions to optimize business plans and customer calls.
  • Plan and optimize the allocation of samples, co-pay cards, speaker-program funds, and in-office meal funds; adjust implementation plans and leverage opportunities aligned with territory and brand tactics.
  • Use supporting analysis tools to plan activity, report and monitor resource utilization, and maintain account and customer records; complete administrative responsibilities and required sales training.
  • Identify thought leaders, innovators, and advocates; work with trained speakers, provide feedback and follow-up, build networks, develop speakers and thought leaders, and manage programs and budgets within standards.
  • Collaborate with customer-facing roles, including account and medical teams, to meet customer needs and deliver net sales objectives, including during transitions to account-based ownership.
  • Conduct all business in accordance with applicable regulations and company policies and procedures, promptly report observed violations, and maintain high ethical and professional standards.
  • Engage customers remotely using video conferencing, phone, and digital media applications, delivering clear and compliant sales presentations and building relationships that support live and virtual engagement.

Benefits

  • Competitive compensation and benefit programs.
  • Support for a healthy working environment, meaningful work, mobility, networking, and work-life balance.
  • Opportunities to collaborate internationally and contribute directly to company success.
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