PCP/Endo Business Specialist-Greensboro, NC

Boehringer Ingelheim•Greensboro, NC

About The Position

The PCP/Endo Business Specialist develops and implements a territory plan to maximize net sales of BIPI and co-promoted diabetes products in accordance with commercial leadership direction and company guidelines, policies, and directives. The specialist works with targeted healthcare providers and community hospitals and may also engage teaching hospitals, federal and military hospitals, managed healthcare facilities, group purchasing organizations, and integrated delivery networks. The role promotes products through customer-focused engagement, execution of brand strategies, and coordination with co-promotion partners and internal teams. It involves understanding payer and formulary environments, developing customer and advocate networks, planning territory resources and programs, analyzing territory information, and maintaining customer records. The position requires compliance with applicable regulations and company policies, professional conduct, and completion of sales training. The position involves daily travel throughout the territory, including visits to offices, hospitals, and clinics, and may require overnight travel. The employee must be able to work at least 40 hours per week with morning and evening flexibility, including evening speaker programs. The role includes both in-person and remote customer engagement and requires the ability to deliver clear, compliant presentations through video, phone, and digital media. Applicants must be eligible and authorized under applicable U.S. Export Laws to be employed and to receive relevant technology.

Requirements

  • For the PCP/Endo Business Specialist level: at least two years of successful sales and/or marketing experience in pharmaceutical or healthcare, pharmacy, B2B, customer engagement services, or equivalent.
  • For the Executive PCP/Endo Business Specialist level: at least five years of successful sales and/or marketing experience in pharmaceutical or healthcare, pharmacy, B2B, customer engagement services, or equivalent.
  • History of successful performance and meeting expectations for the competencies required for the role.
  • Proficiency in Excel, Word, Outlook, and database applications.
  • Ability to travel, potentially including overnight travel.
  • Reside in the territory or be willing to relocate, subject to exceptions granted by senior sales leadership.
  • Valid driver's license and acceptable driving record.
  • Authorization and ability to drive a company-leased vehicle or authorized rental vehicle.
  • Ability to learn and retain complex material, pass tests on product and disease knowledge, and deliver accurate, clear verbal content to physicians in compliance with regulatory requirements.
  • Ability to work with diverse groups, medical practitioners, and business partners, and to manage stress and conflict associated with access to physicians in a competitive environment.
  • Ability to function in a self-directed work environment and work at least 40 hours per week with morning and evening flexibility as needed.
  • Ability to work with internal and external customers and adapt to new environments and adverse conditions.
  • Ability to meet the state motor vehicle vision requirement.
  • Ability to lift pharmaceutical material or goods, including intermittent repetitive lifting up to 40 pounds, and to walk, bend, and use stairs.
  • Proficiency in remote customer engagement and ability to deliver clear, compliant sales presentations using video conferencing, phone, and digital media.
  • Eligibility and authorization under applicable U.S. Export Laws to be employed by the company and receive technology required for the position.

Nice To Haves

  • Bachelor's degree from an accredited institution preferred.
  • Experience in the diabetes therapeutic area preferred.

Responsibilities

  • Develop and implement a territory business plan to maximize net sales of BIPI and co-promoted diabetes products in alignment with company direction and policies.
  • Use product knowledge and selling skills to influence targeted healthcare professionals to support promoted diabetes products.
  • Execute brand strategies and deliver company sales and marketing messages appropriately to customers.
  • Establish and maintain communication, cooperation, and coordination with co-promotion partners and BIPI employees.
  • Prepare pre-call plans, build discussions around customer needs, follow up promptly, and develop trusted customer relationships.
  • Engage healthcare providers through personal and non-personal channels according to customer preferences.
  • Discuss payer environments, co-pays, and formulary access with customers; work with Managed Care Area Managers and extended teams to support products on managed-care formularies.
  • Deliver continuation-of-care approaches, including discharge protocols, treatment algorithms, and disease management.
  • Analyze territory information and local market conditions to optimize business plans and customer calls.
  • Plan and adjust allocation of resources, including samples, co-pay cards, speaker-program funds, and in-office meal funds.
  • Use analysis tools to plan activity, report and monitor resource utilization, and maintain account and customer records.
  • Complete administrative responsibilities and all required sales training.
  • Identify thought leaders, innovators, advocates, and trained speakers; develop speaker and advocate networks and plans.
  • Manage speaker programs and budgets within standards, and provide feedback and follow-up to speakers and attendees.
  • Collaborate with customer-facing roles, including account and medical teams, to meet customer needs and sales objectives.
  • Support account ownership transitions from traditional to account-based approaches through collaboration and communication.
  • Conduct company business in compliance with regulations and company policies; report observed violations to management.
  • Maintain high ethical and professional standards with business contacts.
  • Engage customers remotely using video conferencing, phone, and digital media, while building relationships that support live and virtual engagement.
  • Travel throughout the territory to visit healthcare offices, hospitals, and clinics, and periodically travel overnight for training and meetings.
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