PCP/Endo Business Specialist-Hagerstown, MD

Boehringer Ingelheim•Hagerstown, MD

About The Position

The PCP/Endo Business Specialist develops and implements plans to maximize net sales of Boehringer Ingelheim (BIPI) and co-promoted diabetes products, following commercial leadership direction and company guidelines, policies, and directives. The role works with targeted healthcare providers and community hospitals, and may also support teaching, federal, and military hospitals, managed healthcare facilities, group purchasing organizations, integrated delivery networks, and other healthcare organizations. The specialist uses product knowledge and selling skills to influence healthcare professionals, deliver brand strategies, build customer relationships, and coordinate engagement through personal and non-personal channels. The position analyzes territory and market information, manages resources and programs, collaborates with internal teams and co-promotion partners, and supports formulary access and continuity of care. It also identifies and develops speakers, thought leaders, and advocates, and ensures all business is conducted in accordance with applicable regulations and company policies. The position requires at least 40 hours per week, with morning and evening flexibility to accommodate physician schedules and speaker programs. It involves daily travel within the territory, periodic overnight travel, and both in-person and remote customer engagement. The employee must be authorized and eligible under applicable U.S. Export Laws to work for the company and receive technology needed for the role.

Requirements

  • For the PCP/Endo Business Specialist level: at least two years of successful sales and/or marketing experience in the pharmaceutical or healthcare industry, pharmacy, B2B, customer engagement services, or equivalent.
  • For the Executive PCP/Endo Business Specialist level: at least five years of successful sales and/or marketing experience in the pharmaceutical or healthcare industry, pharmacy, B2B, customer engagement services, or equivalent.
  • History of successful performance and meeting expectations for the key competencies required for the role.
  • Proficiency in Excel, Word, Outlook, and database applications.
  • Ability to travel, which may include overnight travel.
  • Reside in the territory or be willing to relocate, subject to exceptions granted by senior sales leadership.
  • Valid driver's license and acceptable driving record.
  • Authorization and ability to drive a company-leased vehicle or authorized rental vehicle.
  • Ability to work at least 40 hours per week with morning and evening flexibility as needed, and to function in a self-directed work environment.
  • Ability to learn and retain complex material, pass tests on product and disease-related knowledge, and deliver clear, effective, accurate, and compliant verbal content to physicians.
  • Ability to work with external and internal customers, diverse groups, medical practitioners, and business partners, and to manage stress and conflict associated with gaining physician access in a competitive environment.
  • Ability to work comfortably in new environments and adverse conditions.
  • Ability to meet the state motor vehicle vision requirement.
  • Ability to meet the physical demands of daily territory travel, including walking, stairs, bending, reaching overhead, and intermittent repetitive lifting up to 40 pounds.
  • Eligibility and authorization under applicable U.S. Export Laws to be employed by the company and receive technology required for the role.
  • Bachelor's degree from an accredited institution is preferred.

Nice To Haves

  • Experience in the diabetes therapeutic area.
  • Bachelor's degree from an accredited institution.
  • Proficiency in remote customer engagement using video conferencing platforms and other digital media.

Responsibilities

  • Develop and implement a territory plan to maximize net sales of BIPI and co-promoted diabetes products in alignment with commercial leadership direction and company policies.
  • Use product knowledge and selling skills to influence targeted healthcare professionals to support promoted diabetes products.
  • Execute brand strategies and deliver company sales and marketing messages appropriately to customers.
  • Coordinate and maintain effective communication with co-promotion partners and BIPI employees.
  • Plan customer calls, address stakeholder needs and opportunities, follow up accurately and promptly, and build ongoing customer trust.
  • Use approved sales training techniques to facilitate customer decision-making.
  • Engage healthcare providers through personal and non-personal channels according to customer preferences.
  • Discuss payer environments, copays, and formulary access with customers; collaborate with Managed Care Area Managers to support products on MCO formularies and help implement MCO decisions.
  • Support continuity-of-care practices, including discharge protocols, treatment algorithms, and disease management.
  • Analyze territory information and local market conditions to optimize business plans, customer calls, and resource allocation.
  • Manage samples, copay cards, speaker-program funds, in-office meal funds, and other resources; adjust implementation plans as needed.
  • Use analysis tools to plan activity, report and monitor resource utilization, and maintain account and customer records.
  • Complete administrative responsibilities and all required sales training.
  • Identify thought leaders, innovators, advocates, and trained speakers; develop speaker and advocate plans and support diabetes-related programs.
  • Provide feedback and follow-up to speakers and attendees, and build networks among advocates and customer groups.
  • Manage programs and budgets within applicable standards.
  • Collaborate with account teams, medical teams, and other customer-facing roles to meet customer needs and sales objectives, including during transitions to account-based ownership.
  • Conduct business in compliance with applicable regulations and company policies, immediately report observed violations, and maintain high ethical and professional standards.
  • Deliver compliant remote sales presentations using video, phone, and digital media, and build relationships that support live and virtual customer engagement.

Benefits

  • The company describes its compensation and benefit programs as competitive.
  • The company supports a healthy working environment, meaningful work, mobility, networking, and work-life balance.
  • Opportunity to collaborate internationally and contribute to company success.
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