Partner Marketing Manager
About The Position
As the Partner Marketing Manager for North America, you will own the strategy and execution of marketing programs for a named group of strategic partners. Reporting to the Director, Global Channel Marketing, you will help prioritize investments, develop joint go-to-market plans, and deliver campaigns that support partner engagement and business growth. In this role, you will serve as the primary marketing contact for your assigned partners and work cross-functionally with Channel Sales, Campaigns, Demand Generation, Product Marketing, Creative, Content, and the ABX team. You will balance strategic planning with hands-on execution to ensure partner programs are prioritized, launched effectively, and aligned to business goals.
Requirements
- Experience developing and executing partner, channel, demand generation, or B2B marketing programs
- Demonstrated ability to manage both strategic planning and hands-on campaign execution
- Experience creating and adapting marketing assets across email, web, social, paid media, events, and sales enablement channels
- Understanding of partner go-to-market motions and the ability to align programs to partner and business objectives
- Strong project management skills with the ability to manage multiple partners, priorities, and deadlines
- Excellent written and verbal communication skills and confidence working directly with partners and senior stakeholders
- Strong analytical skills with the ability to track performance, identify risks, and recommend next steps
- Ability to work independently while collaborating effectively across global and cross-functional teams
- A proactive, detail-oriented approach and willingness to adapt in a fast-paced environment
Nice To Haves
- Experience managing MDF or other partner marketing investments is preferred
Responsibilities
- Define quarterly marketing priorities for a named portfolio of North American partners based on revenue potential, growth trajectory, and business needs
- Develop joint go-to-market plans and recommend the right campaigns, programs, and investments for each partner
- Recommend market development fund (MDF) allocation and track investments against defined outcomes in partnership with the Director
- Build and deliver through-partner demand generation programs, including email, digital, paid media, webinars, nurture campaigns, workshops, roundtables, and sales enablement
- Create, format, and adapt campaign assets for web, social, events, email, paid media, and partner sales support
- Prepare landing pages, email schedules, digital assets, and launch materials while ensuring all deliverables are accurate, on brand, and completed on time
- Coordinate partner enablement sessions, bootcamps, and other programs that support partner readiness and engagement
- Serve as the primary marketing point of contact for assigned partners and coordinate internally with cross-functional teams and external vendors
- Track program execution, partner engagement, MDF utilization, and campaign results across the region
- Report performance, risks, resource needs, and opportunities to the Director, Global Channel Marketing and regional sales leadership
Benefits
- medical, dental, vision, 401(k) with match, unlimited PTO
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
