Partner Marketing Manager

Microsoft•Redmond, WA
•$106,400 - $203,600

About The Position

Microsoft is seeking a Partner Marketing Manager for its Microsoft Security partner Go-To-Market (GTM) team. The team works to help build a safer digital world, with a focus on security solutions for small and medium businesses. This role manages GTM content development that enables partners to sell to these businesses. It coordinates marketing and engineering efforts to help partners achieve revenue goals, support Microsoft customers, provide leads to channel partners, and build a healthy third-party ecosystem. The successful candidate will lead end-to-end GTM development, including content design, positioning, messaging, and market research. The role works closely with finance, business planning, product marketing, and engineering to address technology and business-model barriers to adoption of advanced security technologies among Microsoft's small and medium corporate customers.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, and at least 3 years of relevant experience in integrated marketing, event management, marketing strategy, business planning, marketing operations, or related work; or equivalent experience.
  • Relevant experience may include digital, relationship, or social media marketing, or campaign work.

Nice To Haves

  • Master's degree in Business, Marketing, Communications, Economics, Public Relations, or a related field and at least 2 years of relevant experience; or a bachelor's degree in one of these fields and at least 5 years of relevant experience; or equivalent experience.
  • Experience building and executing large-scale integrated marketing campaigns that drive business results.
  • Website marketing, digital marketing, and/or technical community management experience.
  • Experience with software pricing and licensing strategy or execution.
  • Experience translating complex technical concepts into clear, compelling narratives.

Responsibilities

  • Optimize a conversation-based selling approach for partners to support friction-free discussions about Microsoft advanced security products.
  • Partner with product marketing to define execution plans for small and medium enterprise businesses.
  • Improve sales conversions and help sales achieve revenue and share objectives through audience-appropriate messaging, competitive support for objection handling, and packaging innovations.
  • Define business requirements and drive development of partner sales tools, including trial products, technical deployment kits, best-practice guides, customer-facing marketing materials, and demos.
  • Help the sales organization optimize the selling process, including partner attach on enterprise accounts and partner-sponsored sales through two-tier distribution and Cloud Service Providers.
  • Create content and materials that support and improve adoption of Microsoft security products through the partner ecosystem.
  • Collaborate with key stakeholders to design and manage performance reviews and insights.
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