Partner Growth Lead, Apple TV

Apple•Culver City, CA

20h

About The Position

The Partner Growth Lead for Apple TV owns the global partnership strategy that drives subscriber and revenue growth across Pay TV, SVOD, carrier, financial services, and retail bundle channels. The role is accountable for partnership contributions to Apple TV revenue and paid-plan targets, working closely with cross-functional teams to deliver shared business goals. The position develops and maintains a data-backed partner prioritization framework, using metrics such as engagement, revenue, paid plans, and lifetime value to determine partner focus and success measures. It creates growth plans and partner-specific go-to-market plans based on historical performance, competitive insights, and partner-specific information. The role leads partner engagement programs, including content showcases and regional events, and supports partners with marketing toolkits, early content access, and industry events. It acts as the global strategy lead while collaborating with international teams on regional strategies adapted to local market needs. The position also provides vision for direct and indirect teams and supports employee development through clear career paths, success measures, and constructive feedback.

Requirements

12+ years of experience managing subscription businesses in the entertainment industry.
Strong analytical foundation.
Demonstrated experience owning partnership growth plans and building long-term partner relationships.
Ability to develop data-backed frameworks connecting partner activity to business outcomes such as revenue, paid plans, and lifetime value.
Experience collaborating with cross-functional teams, including business development, marketing, and product.
Experience working in or with international markets and adapting global strategies to regional needs.
Excellent written and verbal communication skills, including the ability to present complex ideas clearly to a range of audiences.
Experience leading or mentoring teams, developing talent, and fostering constructive feedback.
Ability to influence without direct authority across large, matrixed organizations.
Passion for film and television and interest in how content drives subscriber engagement and retention.

Nice To Haves

Familiarity with digital media distribution models across partner categories such as carriers, financial services, and retail bundles.
Experience planning and executing partner-facing events, content showcases, or industry summits.
Knowledge of competitive dynamics in the streaming and digital media landscape.

Responsibilities

Build and own a data-backed partner prioritization framework that determines partner focus and the most important KPIs.
Evaluate partner contributions using business metrics including engagement, revenue, paid plans, and lifetime value.
Own partnership growth plans for priority partners and bundle models across Pay TV, SVOD, carrier, financial services, and retail.
Set targets and develop partner-specific go-to-market plans using historical data, competitive insights, and partner-specific insights.
Coordinate with Business Development, Partner Marketing, TV Marketing, Product, and other teams to align on channel- and partner-level plans and actions.
Plan and deliver content showcases and spotlight events in key regional hubs to increase partner knowledge of Apple TV content and strengthen long-term relationships.
Support partners with marketing toolkits, early content access, and industry events.
Lead global partnership strategy and work with international teams on regional strategies that reflect local market needs.
Set and drive a clear vision for direct and indirect teams.
Develop talent through career pathing, success measures, and a culture of honest, constructive feedback.