Apple TV Social Lead, Sports

Apple•Culver City, CA

About The Position

As part of the broader Apple TV marketing organization, this role helps build word of mouth, conversation, fandom, and affinity for Apple TV’s brand, titles, sports, and talent. The Social Lead drives creator, influencer, and social talent work that connects Apple’s sports offering to culture through trusted voices. The role supports creator and influencer programs across the Apple Sports slate, including F1, MLS, and MLB Friday Night Baseball in the United States. It develops creator programs and content series that bring audiences to Apple TV to watch live sports, while working with the broader Creator team to execute and evolve creator-led formats that build word of mouth and fandom around live sports programming. As part of the Apple TV Social Marketing team, the position supports the strategy and execution of creator-driven content. It collaborates with internal creative partners and agencies to ensure creator output reflects Apple’s sports storytelling and platform strategy. The successful candidate is highly attuned to internet and popular culture, listens and participates in conversations, and uses content creation to spark thoughtful discussions with fans.

Requirements

At least 5 years of experience in creator, social, or talent marketing, with knowledge of and success in the entertainment industry, sports, and/or highly consumer-centric brands in social.
Working knowledge of the creator and influencer landscape, with direct experience supporting creator or influencer content and relationships.
Ability to use data and intuition to inform content that gets people talking and to develop insights for decision-making.
Knowledge of content, creative, and formats that work across various social platforms.
Clear communication skills and the ability to gain alignment in sensitive situations while preserving relationships.
Ability to collaborate cross-functionally and build relationships across a highly matrixed marketing organization.
Highly driven and proactive, with the ability to prioritize with support and move work forward in a fast-paced, fluid, and ambiguous environment with competing deadlines.
Curiosity and a thoughtful approach to improving work, including identifying connections or ideas others may have missed.
Comfort operating under general supervision, seeking guidance and acting on clear direction with limited oversight.

Nice To Haves

A storyteller and creative with a cutting-edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI.
Experience leading social marketing for sports properties, leagues, or live sports programming at a streaming service, studio, broadcaster, or league.
Clear, effective communication and strong creative collaboration skills, including pitching with conviction and clarity, reading the room, balancing confidence with humility, and bringing peers and stakeholders along.
A highly driven self-starter with excellent prioritization and the ability to move large amounts of work forward in a fast-paced, fluid environment.
Experience working directly with talent, athletes, creators, and league and team partners, with appropriate creative energy, professionalism, and discretion.
Ability to take accountability without direct control and use influence without authority.
Ability to build strong, trusted relationships and work effectively across a highly matrixed marketing organization.
Learning agility and comfort embracing change and evolving alongside the organization and platforms.

Responsibilities

Drive creator, influencer, and social talent work that connects Apple’s sports offering to culture through trusted voices.
Support creator and influencer programs across the Apple Sports slate, including F1, MLS, and MLB Friday Night Baseball.
Develop creator programs and content series that bring audiences to Apple TV to watch live sports.
Work with the broader Creator team to execute and evolve creator-led formats that build word of mouth and fandom around live sports programming.
Support the strategy and execution of creator-driven content as part of the Apple TV Social Marketing team.
Work across internal creative partners and agencies to ensure creator output reflects sports storytelling and platform strategy.
Use data and intuition to inform conversation-generating content and develop insights that inform decisions.

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