Director, Media - Apple TV Marketing

Apple • Culver City, CA

2d

About The Position

Apple TV Marketing is seeking a Director of Media to provide strategic leadership for paid media campaigns in the US and internationally. The role directs and manages media work across series, films, the Apple TV brand, sports, performance, and partner media to grow the platform and business. The Director works collaboratively with internal partner teams and with agencies and talent.

The successful candidate will lead large-scale paid media campaigns for an entertainment business, taking bold approaches that can place campaigns in the cultural zeitgeist while adapting in real time. The role includes US and international campaigns in partnership with local experts, balancing brand and cultural impact with business metrics to support subscriber acquisition, retention, and viewership.

Requirements

• 15+ years of experience driving media campaigns for content and brands, with particular expertise in streaming environments.
• At least 5 years of people-management experience building and leading teams.
• Expertise in using analytics to showcase paid media campaign results.

Nice To Haves

• Established track record and career progression as a media leader.
• Demonstrated ability to collaborate and partner cross-functionally with Marketing, Publicity, Content, and other internal teams.
• Experience driving innovative media campaigns from strategy through execution and delivering desired outcomes and business results.
• International experience and/or experience working with international teams.
• Excellent written and verbal communication, with the ability to convey ideas clearly in interpersonal, presentation, and document formats.
• Strategic and analytical approach to decisions and problem-solving.
• Excellent organizational, scheduling, project-management, and multitasking skills, with attention to detail.
• Experience in a subscription streaming environment.

Responsibilities

• Provide strategic leadership for paid media campaigns in the US and internationally.
• Set strategic direction and manage media work across series, films, the Apple TV brand, sports, performance, and partner media.
• Lead campaigns that support platform growth, subscriber acquisition and retention, and viewership.
• Collaborate with internal partner teams, agencies, talent, and international local experts.
• Use analytics to assess and showcase paid media campaign results.
• Adapt campaigns in real time and pursue innovative approaches that can make titles and the brand culturally relevant.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed