Apple TV Growth Lead, Acquisition Journeys

Apple • Culver City, CA

3d

About The Position

Join Apple TV’s Global Subscriber Acquisition team, which is responsible for driving subscriber growth and conversion. The Growth Lead, Acquisition Journeys will identify high-impact opportunities to increase signups and conversion rates, with a focus on mapping and optimizing the end-to-end customer journey. The role spans the acquisition funnel from initial discovery through successful subscription and involves close collaboration with product, engineering, design, and data science and analytics teams across a global organization.

The role owns the execution of conversion rate optimization initiatives, testing, and user-flow enhancements that reduce friction and support sustained growth. The successful candidate will balance broad customer-journey strategy with hands-on funnel analysis, apply data and customer insights to convert new prospects and returning winbacks into subscribers, and help influence the Apple TV product roadmap. This includes contributing to the development of features, promotional offers, and subscription packages that accelerate acquisition.

Requirements

• At least 8 years of product growth, conversion rate optimization, or related subscription growth experience.
• At least 4 years of direct-to-consumer subscription growth experience focused specifically on funnel optimization and user journeys.
• Deep expertise in A/B testing methodologies, experiment design, and conversion analytics.
• Ability to manage multiple stakeholders, initiatives, and deadlines simultaneously.
• Experience planning and driving projects with cross-functional teams, including Product, Design, and DS&A.

Nice To Haves

• Strong command of product analytics and user behavior tracking tools.
• Experience interacting with and influencing all levels of management.
• Ability to work independently and embrace change and ambiguity.
• Detail-oriented and resourceful, with a proactive approach to problem-solving and anticipating executive needs.
• Ability to build strategic, long-term relationships at all levels.
• Energy, creativity, and passion for fostering team culture, inclusion, and belonging.
• Comfort working between strategic journey mapping and day-to-day operational execution.
• Interest in technology, television, and/or film.

Responsibilities

• Identify high-impact growth opportunities to increase Apple TV signups and conversion rates.
• Map and optimize the end-to-end customer acquisition journey, from discovery through subscription.
• Analyze the acquisition funnel and use data and customer insights to identify and address friction.
• Own conversion rate optimization initiatives, experimentation, and user-flow enhancements.
• Collaborate with product, engineering, design, and data science and analytics teams across a global organization.
• Help influence the Apple TV product roadmap, including new features, promotional offers, and subscription packages that support acquisition.
• Drive growth among both new prospects and returning winbacks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed