Apple TV Growth Lead, Acquisition Journeys

Apple • Culver City, CA

1d

About The Position

Apple’s Global Subscriber Acquisition team drives growth and subscriber conversion for Apple TV. The Growth Lead, Acquisition Journeys will help advance subscription growth by identifying high-impact opportunities to increase signups and conversion rates, with a strong focus on mapping and optimizing the end-to-end customer journey. The role spans the acquisition funnel from initial discovery through successful subscription and works closely with product, engineering, design, and data science and analytics teams across a global organization.

The role owns both the strategic vision and hands-on execution of conversion rate optimization, experimentation, and user-flow improvements. It also helps influence the Apple TV product roadmap by advocating for new features, promotional offers, and subscription packages that can accelerate acquisition. The ideal candidate combines journey-mapping and funnel-analysis skills with experience scaling direct-to-consumer subscription businesses, using data and customer insights to convert new prospects and returning winbacks into subscribers.

Requirements

• At least 8 years of product growth, conversion rate optimization, or related subscription growth experience.
• At least 4 years of direct-to-consumer subscription growth experience focused on funnel optimization and user journeys.
• Deep expertise in A/B testing methodologies, experiment design, and conversion analytics.
• Ability to manage multiple stakeholders, initiatives, and deadlines simultaneously.
• Experience planning and driving projects with cross-functional teams, including Product, Design, and DS&A.
• Strong command of product analytics and user behavior tracking tools.
• Experience interacting with and influencing all levels of management.
• Ability to work independently and embrace change and ambiguity.
• Detail-oriented and resourceful, with a proactive approach to problem-solving and anticipating executive needs.
• Ability to build strategic, long-term relationships at all levels.
• Energy, creativity, and passion for fostering team culture, inclusion, and belonging.
• Comfort balancing strategic journey mapping with day-to-day operational execution.
• Interest in technology, television, and/or film.

Responsibilities

• Map and optimize the end-to-end Apple TV customer journey across touchpoints for new prospects and winback opportunities.
• Own the strategic vision and day-to-day execution of conversion rate optimization initiatives across the acquisition funnel.
• Lead the experimentation roadmap for acquisition flows, including A/B and multivariate tests across landing pages, sign-up flows, and in-app experiences.
• Optimize multi-product merchandising and conversion strategy for global and partner acquisition flows across markets, partners, and offers.
• Use full-funnel metrics and user behavior data across platforms and devices to identify drop-off points, uncover friction, and develop growth hypotheses.
• Work cross-functionally with product, design, data science and analytics, and engineering teams to prioritize and implement funnel and journey improvements.
• Provide regular performance updates to stakeholders on funnel health, test results, and upcoming journey optimizations.
• Monitor competition, cultural trends, and growth best practices to keep customer journeys and conversion tactics competitive.
• Influence the Apple TV product roadmap, including new features, promotional offers, and subscription packages that support acquisition.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed