Director, Media - Apple TV Marketing

Apple • Culver City, CA

12h

About The Position

Apple TV Marketing is seeking a Director of Media to provide strategic leadership for paid media campaigns in the US and internationally. The role directs and manages media work across series, films, the Apple TV brand, sports, performance, and partner media, with the goal of growing the platform and business.

The Director works collaboratively with internal partner teams and external agencies, studios, and talent. This leader manages large-scale paid media budgets and develops campaigns that can build cultural relevance while adapting in real time. The role partners with local experts on international campaigns and connects media strategy to business metrics, including subscriber acquisition, retention, and viewership.

Requirements

• 15+ years of experience driving media campaigns for content and brands, with particular expertise in streaming environments.
• At least 5 years of people management experience, building and leading teams.
• Expertise in working with analytics to showcase paid media campaign results.
• Established media leadership track record and career progression.
• Demonstrated ability to collaborate and partner cross-functionally across Marketing, Publicity, Content, and other internal partner teams.
• Proven experience driving innovative media campaigns from strategy through execution and delivering desired outcomes and business results.
• International experience and/or experience working with international teams.
• Excellent written and verbal communication, including the ability to convey ideas simply and clearly in interpersonal, presentation, and document form.
• Highly strategic and analytical approach to decisions and problem-solving.
• Excellent organizational, scheduling, project management, and multitasking skills, with proven attention to detail.

Nice To Haves

• Experience in a subscription streaming environment.

Responsibilities

• Provide strategic direction and management of paid media campaigns across series, films, the Apple TV brand, sports, performance, and partner media.
• Drive campaigns in the US and internationally, partnering with local experts.
• Manage large-scale paid media budgets to support growth in an entertainment business.
• Collaborate with internal partner teams and external agencies, studios, and talent.
• Develop innovative campaigns that place titles and the brand in the cultural zeitgeist, and react and adapt in real time.
• Use business metrics to create campaigns that drive subscriber acquisition, retention, and viewership.
• Work with analytics to demonstrate paid media campaign results.
• Lead and build teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed