About The Position

Apple is seeking a dynamic, talented, and highly motivated Business Planning Intern to support the Apple Media Products business, with at least one project focused on iCloud. The intern will work with local business leads to develop narratives and insights and drive growth programs for Apple’s subscription businesses from ideation through execution, collaborating with regional and global cross-functional teams. The position supports Apple’s first-party subscription services and offers opportunities to contribute to real business solutions, share knowledge, present analysis to internal stakeholders, and work with teams on execution. The internship is based at Apple’s Roppongi, Tokyo office and requires at least three months of full-time work between November 2026 and September 2027.

Requirements

  • Business-level proficiency in Japanese and English.
  • Must be currently enrolled in degree-level education or remain enrolled for the entirety of the internship.
  • Must be physically present and able to commute to the Roppongi, Tokyo office for the duration of the program.
  • Commitment to work full time for at least three months between November 2026 and September 2027.
  • Must have working rights in Japan; immigration support is not available.
  • Self-starter able to develop key tasks and milestones without being assigned existing tasks.
  • Analytical ability to translate data into insights and develop narratives.
  • Strong communication skills, including the ability to present and gain agreement from people and teams at multiple levels.
  • Interest in entertainment content and the industry, and a desire to get to the essence of subjective matters.

Nice To Haves

  • Background in the same or a similar business sector.
  • Study of business, economics, and/or marketing.

Responsibilities

  • Conduct comprehensive competitive analysis of cloud storage services, including features, user experience, marketing strategies, usage patterns, and onboarding for existing iOS users and users switching from Android.
  • Analyze the subscription customer journey from top to bottom of the funnel and identify growth opportunities using qualitative and quantitative analysis.
  • Develop narratives from analysis and assessments, present findings to internal stakeholders, and work with relevant teams on execution.
  • Analyze competitors’ marketing strategies, including media spend and budget allocation, audience segmentation, creative and messaging direction, and owned, paid, and earned channel mix.
  • Develop data-driven recommendations and ideas to optimize acquisition programs and customer engagement.
  • Collaborate with business, analytics, and marketing teams across time zones.
  • Create key tasks and milestones independently and contribute innovative solutions to the team.
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