Apple TV Creator Lead, Entertainment

Apple•Culver City, CA

About The Position

The Apple TV Creator Lead, Entertainment leads creator, influencer, and social talent work to connect Apple TV with culture through trusted voices. As part of the Apple TV Social Marketing team, this role manages influencer strategy and develops tailored creator-led approaches and programs for title and brand projects, from concept through execution. The role combines creator strategy, program management, creative accountability, storytelling, and measurement to build formats that deepen audience engagement and deliver measurable business impact, while maintaining consistency in marketing, messaging, and creative. The position calls for a leader with deep creator-economy expertise and a strong understanding of internet culture, short-form video, memes, and entertainment and pop-culture conversation.

Requirements

At least 7 years of experience in creator partnerships, talent marketing, influencer strategy, or digital media.
Demonstrated track record of building cultural moments and driving measurable business impact at scale in entertainment, sports, or highly consumer-centric brands or platforms.
Comprehensive knowledge of the creator economy, including platforms, business models, deal structures, cultural dynamics, and relationships among creators, talent, brands, and audiences.
Established relationships across creator, talent, athlete, and representation communities.
Expertise in creator management and briefing, including strategy, identification, briefing, content creation, feedback, and relationship management.
Experience using social analytics and data to set and report creator-specific KPIs.
Experience working directly with talent; ability to pitch, present, and read the room.
Excellent communication, strategic, and creative skills, including the ability to set context, influence ideas, and rally teams.
Ability to take accountability without control and influence without authority.
Highly skilled at managing multiple complex, simultaneous initiatives.
Proactive, self-starting approach; strong prioritization and ability to execute accurately in a fast-paced, fluid, and ambiguous environment.
Sound judgment, willingness to take smart risks, and ability to lead or follow as needed.
Strong network of expertise and partners, including senior internal and external peers across Apple TV, talent, executive producers, and filmmakers.
Excellent cross-functional collaboration and relationship-building skills in a highly matrixed organization.
Learning agility and comfort evolving with organizational change.
Bachelor’s degree or equivalent professional experience.

Nice To Haves

Responsibilities

Lead Apple TV creator and influencer programs and manage day-to-day influencer strategy.
Develop tailored creator-led approaches and programs for title and brand projects, from concept through execution.
Build and conceptualize creator-led formats across titles and programming to deepen audience engagement with Apple TV.
Ensure consistency in marketing, messaging, and creative.
Manage creator strategy and execution, including identification, briefing, content creation, feedback, and relationship management.
Use social analytics and data to establish and report on creator-specific KPIs and demonstrate business impact.
Work directly with talent, pitching and presenting ideas and collaborating with internal and external partners.
Manage multiple complex initiatives, from strategic planning through creative oversight and performance accountability.
Build relationships and influence teams across a highly matrixed organization, including Apple TV, talent, executive producers, and filmmakers.
Monitor entertainment, pop-culture, brand, and internet conversations and develop content that engages fans.